London's must-visit neighbourhoods

27 May 2021

Which parts of London should you put at the top of your must-visit list? Whether you're a foodie, a history buff, a shopaholic, or someone who wants to see all of London's best sights, our selection of the best places to visit in London will have you exploring the best the city has to offer.

Scroll down to learn more and see a handpicked selection of market-leading London deals. Alternatively, check out our hotels in London, or our selection of restaurants and things to do in London.



  • Crack the case with a trip to The Sherlock Holmes Museum
  • Spot over 300 waxwork celebrities, including Benedict Cumberbatch, Angelia Jolie, or even Her Majesty the Queen, at Madame Tussaud’s
  • Be wowed by The Wallace Collection, which is set in a beautiful old mansion that houses a stunning collection of 18th-century French artwork and furniture
  • Shop the many boutiques and try different menus at the independent businesses of Marylebone Village

West End & Covent Garden

  • See some of the city's best shows, including "The Lion King", "Tina: The Tina Turner Musical", and "Joseph and the Amazing Technicolor Dreamcoat"
  • Take a seat in Covent Garden's historic piazza to watch the street performers (don't forget to tip!)
  • Go shopping in Covent Garden Market — you can find handmade crafts such as jewellery, art prints, soaps, and clothing at the market, as well as antiques, homewares, and plenty of delicious food
  • Delve into over 200 years of the history of travel at the London Transport Museum, where you can peruse exhibits on London's transport during the war, the building of the London Underground, and the future of the capital's transport systems


  • Prepare yourself for a great night out — Soho is famous for its nightlife, including a buzzing LGBT+ scene around Old Compton Street
  • Shop 'til you drop on Carnaby Street, of Swinging Sixties fame, and check out Liberty, a designer department store selling luxury brands
  • Look out for the seven noses of Soho — they were attached to various buildings throughout the city in 1997 by artist Rick Buckley, and seven remain in Soho!
  • Grab a pint and enjoy a proper chinwag with friends at one of Soho's many bars or pubs

South Bank


  • See inside Tower Bridge, one of London's defining landmarks, or go for one of the city's most atmospheric skates on the ice rink in the winter
  • Explore the immense collection at Tate Modern, one of the world's largest art galleries
  • Watch the Bard's famous plays at Shakespeare's Globe, an open-air theatre built near where the original stood
  • Sample everything from artisanal chocolates to Punjabi chutneys at Borough Market
  • Take in incredible 360° views from the top of The Shard, at The View from The Shard

Kensington & Chelsea

Notting Hill

  • Hunt for antiques and vintage clothes or tuck into street food at the Portobello Road Market
  • Catch a show at the Electric Cinema, one of London's oldest cinemas
  • Get stuck into a good book — Notting Hill is famous for its bookshops
  • Get your groove on at the Notting Hill Carnival, held annually on the last weekend of August
  • Go on a nostalgic journey through 200 years of consumer culture at the Museum of Brands

Camden Town

  • Get lost in Camden Town's labyrinthine markets, including Camden Lock Market, best for clothes, books, and fast food; Camden Lock Village, perfect for those after clothes and unusual items; and Camden Market, a hub for fashion for all
  • Hunt for vintage clothes or pick up designer items along Camden's high street
  • Get your culture fix at The Cob Gallery or the Camden Art Centre
  • No matter your music taste, you'll be able to find almost any kind of gig in Camden, as well as plenty of other shows
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