Britain -- a nation of travel foodies

18 Sep 2019

Britain is a nation of foodies. Our survey, commissioned for British Food Fortnight, shows that around half of British holidaymakers now go abroad just for the food!

Eager to experience as much world cuisine as they possibly can, Brits will plan their entire getaway around local dishes -- everything from street food to haute cuisine.

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The study of 1000 UK holidaymakers identified Italy as the number-one destination when it comes to travelling abroad for the cuisine. More than half of us love the chance to be adventurous and tuck into foods we’d never try at home, with Caribbean, Vietnamese and Scandinavian top of our cuisine bucket lists. 

And 27% have seized the opportunity to leap out of their comfort zone by eating the likes of insects, fermented foods, dishes containing bodily fluids and even live animals.

The research found half will routinely search where to eat -- which restaurants to visit and which dishes to try -- before choosing where to visit next.

Fifty-two per cent said they prefer to eat at local independent restaurants to get an as authentic experience as possible, while 28% seek out places where the locals tend to dine and 28% like to try different street food dishes during a holiday abroad.

Almost half of us stray from the beaten path and go out of their way in pursuit of one-of-a-kind culinary delights.

Four in 10 UK holidaymakers admit they’ll happily go over budget to try something new, and a third said they purposely avoid the same food they have back home -- seizing the opportunity to free their taste buds.

However, their waistlines may not forgive them: a quarter admit they eat more food on holiday than at home. However, a fifth will diet ahead of a trip -- just so they can really indulge while away.

Around 12% of us have been on a food tour while abroad, and 47% would consider going on one during a future trip.

Keen to share their culinary adventures with friends, family and followers, four in 10 have posted photos of the dishes they’ve eaten on social media.

The new study carried out through agency OnePoll in September, found those polled spend an average of £32.18 on food each day of their trip -- splashing out £225.26 in total per person during a week-long trip.

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