The September Sweet Spot: Why the 9th month is No. 1 for deals

Aug 28, 2023

After years of working as a travel writer, friends and family will inevitably ask me, “When is the best time to visit <INSERT DESTINATION HERE>?”

And with a few exceptions, the answer is almost always the same: You should go in September.

If you have school-age children, this is tough advice—but for empty nesters, those without kids or if the little ones aren’t in school yet, September offers savings of up to 50% compared with summer highs.

What makes the ninth month No. 1 for travelers on a budget? The combination of lingering summer weather, a sharp drop-off in leisure travel, lower flight prices and smaller crowds at just about every tourist hot spot makes September the month with the most.

Here are 11 ways to take advantage of the September sweet spot:

1. Ditch the Road Trip

During the summer, Americans hit the road en masse. Part of the reason why—airfare to just about anywhere climbs sky high in July and August. Well, flight prices start to drop across the board in September as summer premiums give way to fall fare sales. Expect to pay 25%-50% less for a flight in late summer and early fall compared with mid-summer peaks.

2. Hit the Beach

Hilton Head

Popular beach towns and lakeside resorts generally see travel drop off considerably after Labor Day weekend—especially during the week. Take advantage and enjoy a late-season beach trip in destinations such as Cape Cod, Myrtle Beach, Hilton Head, the Outer Banks, the Florida Keys and Florida’s Gulf Coast. If you’re traveling to the Atlantic Coast, a little travel insurance for hurricane season isn’t a bad idea.

3. Check Out Orlando

What happens when a destination’s target demographic is unavailable? Deals—and lots of them. Although discounts at Disney are rare, savvy travelers will find that September may be the best month to go see Mickey. With kids back in school across the country, Orlando hotels, activities and attractions drop prices to attract business. If you don’t have a Back-to-School night on the calendar, perhaps it’s time to plan a trip back to your own childhood.

4. Seek Out Summer Hot Spots

After a scorching summer in the Southwest and in Florida, the weather starts to cool off in September. You’ll find that rates at top resorts in Miami, Palm Springs and Scottsdale won’t be at their summer lows, but then again, the temps aren't at their summer highs either. Many of these resorts also have top-rated spas and restaurants that are also looking for business. Get in before the winter rush sends prices sky high.

5. Aloha Hawaii

What’s the best way to make summer last forever? Go somewhere that summer never ends. The reason you’ll find some of the year’s best deals on Hawaii resorts, flights and vacations? It’s a simple demand equation—less travelers are visiting the Aloha State between Labor Day and Christmas.

6. Find Some Island Time

If Hawaii is too far away, don’t give up on the dream of your toes in the sand and an umbrella drink in hand. Hurricane season is the main reason why prices drop on Caribbean vacations and luxury resorts. Use a bit of the 50% savings on travel insurance for peace of mind, and then seek out a spot under the nearest palm tree.

7. Reach New Heights

Before rates jump up to ski season highs, resorts in Colorado, Utah, Vermont, New Hampshire, Whistler and Mont Tremblant are offering up “shoulder season” discounts. The added perk? Gorgeous mountain vistas that turn colorful at the end of September as foliage season arrives. Leaf peeping prices increase the closer you get to Columbus Day weekend, but traveling during the week can leave you with plenty of green after seeing the fall colors.

8. Hop the Pond

You can wait for winter to find the rock-bottom fares to Europe, but for the best combo of walking weather, smaller crowds and affordable airfare, September is the time to go. If you’re seeing this too late to plan a European vacation this year, then you have 12 months to plan next year’s September trip.

9. Reap a Fruitful Harvest

Napa and Sonoma will be in the middle of "crush season," and hotel prices in the Valley traditionally jump. Wine trails in Virginia, the Pacific Northwest and Niagara are other spots to sip the fruits of the season's harvest for significantly less than prime California destinations.

10. Go North

Fall foliage fans can turn over a new leaf—a maple leaf. Canada offers up "colourful" foliage a few weeks earlier than the States, and with a strong U.S. dollar—amazing value. Popular summer getaways like Niagara, Mont Tremblant, Ontario cottage country, Prince Edward Island and Whistler are much cheaper than summer peaks. You’ll get big bang for your buck, some maple candy and a passport stamp.

11. Avoid Big Cities

Finally, it’s good to know where the deals won’t be. As business travel picks up again after the summer lull, major cities such as New York, Chicago and San Francisco also see spikes in occupancy rates. Expect hotel rooms to be upwards of $300 or $400 per night in these cities, after summer rates that were under $200.

Still looking for a last-minute getaway? Check out these last-minute travel deals.

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