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Nob Hill

Hotel Emblem

Travelzoo Staff

Why We Love This Hotel

  • Viceroy-owned hotel (opened January 2019) near Union Square and the Theater District
  • A stylish hotel with references to the Beat Generation throughout
  • Handcrafted cocktails, local draft beers and artisanal coffee are available on site
  • The "Underground Concierge" curates and recommends several uniquely San Francisco walking tours

Enjoyed This
"We celebrated our 39th anniversary. Everything was great!"
4 Sep, 2019 - El Cajon, CA, USA
See All 77 Member Ratings

Rooms & Rates

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Hotel Emblem, a Viceroy property opened in January 2019, is an homage to San Francisco's influence on one of the country's most culturally vibrant movements -- the Beat Generation. A writer's alcove with a vintage typewriter in the lobby, Kerouac-inspired cocktails and mid-century modern decor set the tone for this throwback hotel.

Obscenity Bar & Lounge, the scene for live jazz and poetry slams, serves up handcrafted cocktails and local beers, while the Bluestone Lane Coffee Shop brews artisanal espresso drinks. Literary buffs will get a kick out of the Book Butler, which offers a collection of Beat Generation literature curated by the legendary City Lights Bookstore. For those interested in exploring the city, check out one of the self-guided tours recommended by the Underground Concierge. Options include a tour of the favorite hangout spots of noted beatniks and a guide to the city's most famous stairways and public art.

Rooms are on the small side (largely due to the building’s original structure) but maintain a cool elegance with sage green walls and velvet furnishings. Despite the hotel's historic pretensions, fittings are surprisingly up-to-date with flat-screen TVs, bedside and desk electrical and USB charging ports, Nespresso coffeemakers and plush pillowtop beds with Italian cotton linens.



  • Infant cots / cribs
  • Bar
  • Gym / fitness center
  • Restaurant
  • Pet-friendly
  • 100% smoke-free


  • 24-hour front desk
  • 24-hour room service
  • Bike rental
  • Concierge service
  • Laundry / dry cleaning
  • Safe in reception (fees apply)

Room amenities

  • Air-conditioning
  • Central heating
  • Coffee / tea-making facilities
  • Iron and ironing board
  • Safe
  • Sitting area
  • Flatscreen TV
  • iPod/iPhone docking station


  • Complimentary Internet access
  • Complimentary Wi-Fi in guest rooms
  • Complimentary Wi-Fi in public areas
  • Complimentary Wi-Fi throughout
  • High-Speed Wi-Fi (fees apply)


  • Bathrobes and slippers
  • Bathtub
  • Hair-dryer
  • Luxury toiletries
  • Bathtub or shower


  • Valet service (fees apply)


  • Accessible bathroom in some rooms
  • Accessible meeting room
  • Accessible parking
  • Accessible path of travel
  • Accessible restaurant
  • Accessible spa
  • ADA compliant rooms
  • Roll-in shower
  • Wheelchair accessible


Check-in: Standard Time is 3pm.
Minimum age required to check in: 18.

Checkout: Standard Time is 12pm.

Children and additional guests: Children 17 or under stay free of charge when using existing bedding.
Cot available upon request: free of charge.
Extra beds are not available.
Extra guest charges will apply as follows:
US$20 plus tax per stay for older children and adults.

Pets: Pets are allowed on request and will be charged at US$35 plus tax per pet per night.

Fees: A resort/facility fee of US$25 plus tax, per night will be added to the total price of your stay upon check out.
Valet service fee: US$58 plus tax per night.

The Amenity Fee includes:

  • Access to Active Sports Club San Francisco
  • High-speed internet access throughout entire property
  • In-room Nespresso coffee & tea service
  • Filtered water stations throughout hotel
  • Oshiburi and welcome refreshment upon arrival
  • Fresh fruit/snacks daily
  • Use of Hotel Bicycles for touring San Francisco
  • Transportation within 1-mile radius of hotel
Charges will be added to your bill at the hotel.

Have a Question? Contact Travelzoo.

Customer Service available Mon-Fri, 8am-6pm

Rates may vary by date, are subject to availability and are not guaranteed until your purchase is complete.

Please note: Some amenities and services may not be available in all rooms or may incur an additional charge. All prices stated have been verified at the time of publication and may vary at the discretion of the hotel.

Enjoyed This
(77 Member Ratings)
Ratings & reviews reflect verified member feedback for Hotel Emblem by Viceroy Hotels and Resorts over the past 15 months.
4.8 Ambiance
4.7 Location
4.5 Rooms
4.9 Quality of Service
4.7 Value for the Money
Show Reviews
Enjoyed Most
We celebrated our 39th anniversary. Everything was great!
Other Comments
The room was great, but we would suggest black-out curtains.
Gary 04 Sep, 2019 El Cajon, CA, USA
Enjoyed Most
Renovated hotel which was very comfortable. Very clean and appealing. Bed was really comfortable and bathroom was roomy with shower over bath. There is no fridge but ice and drinking water available on the floor. Good location 5 minutes to union square.
Clare 02 Sep, 2019 Panania, NSW, Australia
Enjoyed Most
Other Comments
Modern, dan fransisco Style, nice, Nest Union Square
Michael 27 Aug, 2019 Trebgast, Germany
Enjoyed Most
Excellent service, fun/funky decor and ambiance, overall a great experience
Other Comments
The staff provided excellent service. Kudos to their team!
Jessica 20 Aug, 2019 GrapevineSouthlake, TX, USA
Other Comments
The staff was friendly and attentive!
Crystal 20 Aug, 2019 Atlanta, GA, USA
Enjoyed Most
exceeded expectations
Other Comments
very good service
Nicole 12 Aug, 2019 Campbell, CA, USA
Enjoyed Most
By far the best boutique hotel experience I have ever had in San Francisco (or anywhere). This hotel ticks all the right boxes and delivered what was promised in the write-up/photos. The decor is like nothing I've ever seen with poetry in the carpet, books available to read and artwork indicative of the beat era. The front desk staff was friendly and even allowed us to check out late. There are cookies and fresh fruit available and water refill stations. There is a pool table near the lobby and it's definitely a fun, cozy gathering spot. I ate breakfast and had unbelievably good chai tea every morning at the Bluestone Lane Coffee adjoining the hotel.
Other Comments
There was an accidental fire alarm at 8 a.m. on Saturday morning. I was about to get in the shower, so I got dressed and was going to head out the door when the alarm stopped. My husband called the front desk to make sure it was a false alarm. The elevator is also exceptionally small. Three people barely fit. I also wasn't super comfortable walking in this area near the hotel at night, even with my husband. Despite these things, I hope they run another deal with Travelzoo. I would stay here again in a heartbeat.
Jessica 06 Aug, 2019 Henderson, NV, USA
Enjoyed Most
Great stay. Comfy bed. Good central location. Would definitely stay again.
Hilary 05 Aug, 2019 Adamstown, NSW, Australia
Other Comments
How to use water diverter for shower hard to figure out.
Mary 04 Aug, 2019 La Canada, CA, USA
Enjoyed Most
Excellent hotel. Room was very clean, comfortable bed, nice bathroom/
Kay 30 Jul, 2019 West Covina, CA, USA

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