The Academy

Member rates available
Krystina Mitchell
Deal Expert

Why We Love It

  • It's a 4-star boutique Georgian townhouse in London's bustling West End
  • Close to Covent Garden, Chinatown, the shops of Soho and Oxford Street, and the British Museum
  • Square Meal praises the hotel for having "the quirkiness and warmth of a large private home"

90% (158 Member Ratings)

"Nice Hotel which was easily accessible from central London and Euston"
04. Jul 2017
Rochdale, United Kingdom


Map & Directions

The hotel is a 4-minute walk from Goodge Street station and five minutes from Tottenham Court Road station. Paddington Station is a 10-minute taxi ride away at approximately £12-£14, or you can take the Bakerloo Line direct from Oxford Circus.

Rooms & Rates

Check Rates


The Academy is a 4-star boutique townhouse complex in London's bustling West End. The 18th-century hotel is made up of five Georgian townhouses in Bloomsbury and "offers a sense of sanctuary just yards from the bustle of Bloomsbury and Oxford Street", says Frommer's.

The hotel is in a great location -- the British Museum, dedicated to human history, art and culture, is less than 10 minutes' walk away. Covent Garden is a 15-minute walk away, the shops on Oxford Street are around 15 minutes' walk away and Bond Street is a 25 minutes' walk away.

Through twisting corridors and staircases you'll find 49 rooms and suites restored to accentuate their Regency character, some with views over the property's private courtyard gardens. Some of the Junior Suites include marble fireplaces, and all have Nespresso machines. Homely features include a well-stocked library, antique furniture and floral fabrics. The hotel also offers a 24-hour porter service.

Guests can dine in the Alchemy Bar, which serves classic British dishes such as beer-battered fish and chips with mushy peas, as well as international cuisine. You can take afternoon tea in the library or the conservatory.

Note: The hotel will be undergoing refurbishment from 1 September, 2017-1 April, 2018. Public areas, bedrooms and bathrooms will be renovated one townhouse at a time, with minimal disturbance to guests. There will be some scaffolding around the hotel and the conservatory garden will be closed.

From the press:

  • "The Academy goes for the country intellectual look, in keeping with Bloomsbury's studious yet decadent history" -- Time Out
  • "A private courtyard garden adds allure to this cosy boutique hotel set in a series of renovated Georgian townhouses in Bloomsbury" -- Zagat



  • Infant cots / cribs
  • Bar
  • Newspaper / magazines
  • Restaurant
  • No pets allowed
  • 100% smoke-free
  • No elevator / lift


  • 24-hour front desk
  • 24-hour room service
  • 24-hour security
  • Baby-sitting service on request
  • Chauffeur service (fees apply)
  • Concierge service
  • Currency exchange / ATM
  • Express check-in / checkout
  • Laundry / dry cleaning

Room amenities

  • Air-conditioning
  • Central heating
  • Coffee / tea-making facilities
  • Iron and ironing board
  • Mini bar
  • Outdoor space for some rooms
  • Safe
  • Flatscreen TV
  • iPod/iPhone docking station


  • Complimentary Wi-Fi throughout


  • Bathrobes and slippers
  • Hair-dryer
  • Luxury toiletries
  • Bathtub or shower


  • Public car park (fees apply)

Please note: Some amenities and services may not be available in all rooms or may incur an additional charge. Please check with the hotel.


Check-in: Standard check-in time: 2pm. Minimum age required to check in: 18.

Checkout: Standard checkout time: 11am.

Children and additional guests: There is no extra bed available.

Pets: No pets allowed.

Cancellation: Cancellation policy & booking conditions vary by 'rate plan'. These will be displayed on the payment page after you have searched for your dates and selected a rate.

Additional details: The hotel will charge a £50 pre-authorization for incidentals.

Have a Question? Contact Travelzoo.

Customer Service available 24 hours

Rates may vary by date, are subject to availability and are not guaranteed until your purchase is complete.

The room rates listed are for double occupancy per room unless otherwise stated and exclude tax recovery charges and service fees.

It is the responsibility of the hotel chain and/or the individual property to ensure the accuracy of the photos displayed. Travelzoo is not responsible for any inaccuracies in the photos.

90% Positive
(158 Member reviews)
Ratings & reviews reflect verified member feedback for The Academy over the past 15 months.
3.9 Ambiance
4.5 Location
3.8 Rooms
4.4 Quality of Service
4.1 Value for the Money
Show Reviews
Enjoyed Most
Outdoor space clean crisp bedding
Other Comments
Amount of stairs not having a lift as my mum was with me and she is 80 years old we could have breakfast in the restaurant but any other meals had to be room service could not even have meal in the courtyard garden in July when rooms were very warm and windows couldn't be opened
Helen 21. Jul 2017 Workington, United Kingdom
Enjoyed Most
Nice Hotel which was easily accessible from central London and Euston
Other Comments
If I was to go again, I would request a low room as there was no lift and it was 60+ stairs to our room.
Elaine 04. Jul 2017 Rochdale, United Kingdom
Enjoyed Most
Staff were lovely and the room in general was nice. The cream tea was enjoyable and the breakfast was excellent. The hotel location was good and there was a very pleasant garden at the rear.
Other Comments
We didn't an get upgraded room or early check in. Our room was on the 3rd floor which was up six flights of stair and with breakfast in the basement that was7 flights! The shower tray in the bathroom looked rank it was very old and tatty. My card details were taken at check and although we didn't buy anything on my return home I saw £30 had been taken from my account. When we contacted the hotel they told me they would refund the money.
Sally 14. Jun 2017 Usk, United Kingdom
Enjoyed Most
Within 5 minutes of the British Museum
Martin 26. Jun 2017 Aylesbury, United Kingdom
Enjoyed Most
The staff were friendly and very willing to accommodate us & our needs
Other Comments
A charming and beautiful hotel, rooms very well kept and shares spaces comfortable and pleasant to spend time in! Very central and convenient as well as quiet and comfortable.
Ray 24. Jun 2017 Hythe, United Kingdom
Enjoyed Most
Location was good
Other Comments
The room was much smaller than it looked in pic. The library is a very small room with a two seater sofa . The doors all around the hotel need a good clean. Our net curtain was hanging off our bedroom window. The decor is good but all a bit grubby.
Carole Anne 24. Jun 2017 Swindon, United Kingdom
Enjoyed Most
The breakfast
Laura 22. Mar 2017 Barcelona, Spain
Travelzoo Deal Expert
Enjoyed Most
Theresa 23. May 2017 Stonehaven , Aberdeenshire, United Kingdom
Enjoyed Most
Cream tea
Other Comments
We had a problem getting back into the hotel at around midnight. We were told to ring the bell if it was after 10pm but were left standing outside for over 15 minutes with some other guests. We could see the porter through the window but he was on his mobile phone. We knocked on the window and the door - he saw us and just ignored us.
Melanie 12. Jun 2017 Camberley, United Kingdom
Enjoyed Most
The standard of everything and the quiet yet convenient location
Other Comments
Staff were excellent. Food was excellent also including the scones and breakfast
Margaret 26. Apr 2017 Stourbridge, United Kingdom

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The Academy