San Francisco

Member Exclusive – San Francisco Boutique Hotel

Hotel Diva
Carina Stebbins
Deal Expert

The Deal

Great Price

Stay less tn two blocks from Union Square and less than 10 minutes on foot from Market Street -- two of the city's main shopping zones.

  • $109-$156 per night ... Jan. 26-28; Feb. 1-4, 9-11, 16, 22-25

Why We Love It

  • Guests highlight the friendly staff and moody rooms, though some found the lighting a bit too dim, and all hotels in this area are tight on space
  • Great transit connections for exploring: Within a couple blocks of the cable car to Fisherman's Wharf, the streetcar to the Castro and the BART train to the airport
  • A central location that draws lots of tourists, though street noise does sneak into rooms at most hotels around here


San Francisco's Union Square earns its reputation for being a major shopping hub, with flagship stores like Saks Fifth Avenue, Neiman Marcus, Macy's and Nike all within walking distance of the hotel. BART, cable cars and buses are all within a couple blocks of the property, granting access to other areas of the city. It's a lively area, and street noise sometimes follows you back to your room, so it's best to pack ear plugs.

Outside the hotel, walk along the "Diva Sidewalk of Fame," which displays signatures of celebrity guests. Rooms are modern and moody, though dimly lit and can be a bit small -- common in this part of town. All rooms have air conditioning and windows that open for some fresh air. 

An evening happy hour serves free Cosmopolitan shots from 5-7 p.m. Delicious Mexican food can be found at Colibri Mexican Bistro, located in the lobby of the hotel. Room delivery can be ordered from 11 a.m. until 10 p.m. Inquire when booking about pet-friendly rooms, additional fees and certain restrictions. On-site valet is available for $55 per day. 

From the press:
  • "Favored by mid-budget fashionistas and traveling club kids, industrial-chic Diva's stainless-steel and black-granite aesthetic conveys a sexy urban look" -- Lonely Planet
  • "Many guests have commented positively on the rooms' cool decor, cleanliness, and comfortable beds, but have been unimpressed by their small size" --


General The gym / fitness center is off site.

  • Infant cots / cribs
  • Bar
  • Gym / fitness center
  • Restaurant
  • Nightlife / entertainment
  • Pet-friendly
  • Extra beds (fees apply)
  • 100% smoke-free


  • 24-hour front desk
  • Concierge service
  • Laundry / dry cleaning
  • Room service (limited hours)
  • Shuttle service (fees apply)
  • Business center

Room amenities Some rooms offer ceiling fans.

  • Coffee / tea-making facilities
  • Fridge
  • Iron and ironing board
  • Safe
  • Sitting area
  • Flatscreen TV
  • iPod/iPhone docking station


  • Wi-Fi in guest rooms (fees apply)
  • Wi-Fi in public areas (fees apply)
  • High-Speed Wi-Fi (fees apply)


  • Hair-dryer
  • Luxury toiletries
  • Bathtub or shower


  • Valet service (fees apply)


  • Accessible bathroom in some rooms
  • Accessible parking
  • Accessible path of travel
  • Accessible restaurant
  • ADA compliant rooms
  • Roll-in shower
  • Wheelchair accessible

Please note: Some amenities may not be available in all rooms and some amenities or services incur an additional charge and are subject to change. Please check with the hotel directly.


Check-in: Standard Time is 3pm.

Checkout: Standard Time is 12pm.

Children and additional guests: Children ages 17 and under stay free of charge when sharing parents’ room and using existing bedding (on request). Infant's crib (pack-n-play) available on request, free of charge for one child up to age of 2.
Extra bed available on request and in King Bed rooms only; $25 (subject to tax) per night. 
Rates are based on double occupancy. Extra person charge is $20 (subject to tax) per night.
Charges will be added to your bill at the hotel.

Pets: Pets are allowed on request (Maximum weight: 50lbs) and will be charged $50 (subject to tax) per stay. Charges will be added to your bill at the hotel.

Fees: A Facility Fee of $20.00 per night (subject to tax = $22.80) applies and will be added to your bill at the hotel.   This fee includes:

  •  Unlimited High-Speed Internet
  • Unlimited Local and Domestic long distance calls
  • Bottled water in guest rooms
  • 24-hour fitness center
  • 24 hour business center including copy and fax services
  • Social hour 5-7pm nightly
  • 20% off California Academy of Sciences
  • Union Square Shopping discounts.

Cancellation: Cancellation policy & booking conditions vary by 'rate plan'. These will be displayed on the payment page after you have searched for your dates and selected a rate.

Additional details: A Valet Parking Fee of $55.00 (subject to tax) per day for standard size vehicles and of $65.00 (subject to tax) per day for oversize vehicles applies, includes in and out privileges, and will be added to your bill at the hotel. This rate is subject to change without notice and at the discretion of the property.

Exclusive Member Rates


When You Can Go

Travel options through February

Enjoyed This
(106 Member Ratings)
"The staff was very courteous to guests."
Jan 08, 2018
Abiquiu, NM, USA

Getting There

The Powell Street BART station is less than 10 minutes by foot from the hotel. Guests can take BART to get to San Francisco International Airport or Oakland International Airport. 

Have a Question? Contact Travelzoo.

Customer Service available 24 hours

Rates may vary by date, are subject to availability and are not guaranteed until your purchase is complete.

Enjoyed This
(106 Member Ratings)
Ratings & reviews reflect verified member feedback for Hotel Diva, San Francisco (CA) (Highgate Hotels) over the past 15 months.
3.9 Ambiance
4.5 Location
3.8 Rooms
4.7 Quality of Service
4.2 Value for the Money
Show Reviews
Enjoyed Most
Other Comments
Bathroom needed some updating. Room was very small. Walls were very thin, you could here everything all night long.
Jaime Jan 08, 2018 Santa Rosa, CA, USA
Enjoyed Most
The staff was very courteous to guests.
Rebecca Jan 08, 2018 Abiquiu, NM, USA
Enjoyed Most
Location and the suite was spacious
Other Comments
Had to wait over an hour to get car from valet to leave. The second couple in our suite had to wait 2 hours because they screwed up the valet ticket. It was noon on New Year’s Day, so it was a bit crazy. But, that is unacceptable.
Richard Jan 02, 2018 Santa Maria, CA, USA
Enjoyed Most
Other Comments
staff was very friendly and helpful. the ambience in the room was good and comfortable EXCEPT the room was cold but when we used the heat we found that we were very congested and coughing. Maybe the filters need to be cleaned? The hallways need a good repaint (they are dark) and some new carpeting would really lighten up the ambience.
Laurie Jan 01, 2018 Los Angeles, CA, USA
Enjoyed Most
Great Staff, Quiet Room
Brent Dec 14, 2017 Napa, CA, USA
Enjoyed Most
Other Comments
Would prefer a room with a better view
Luiza Dec 04, 2017 Lakewood, CA, USA
Enjoyed Most
Staff were terrific
Nancy Dec 03, 2017 Las Vegas, NV, USA
Enjoyed Most
The location.
Other Comments
I had to keep the window shades down the whole time so people couldn't see what I was doing, so the room was quite dark. I prefer light in the room. Also there was a large door with a mirror propped up against the wall (not connected to anything). If there had been an earthquake it could have fallen on someone.
Michele Nov 30, 2017 Santa Rosa, CA, USA
Enjoyed Most
The staff was really friendly and the cocktail hour was nice. I really loved how close to Union Square the hotel was.
Other Comments
The rooms were just okay (scarce décor) and the bathroom was very small. It wasn't very warm or welcoming.
Julia Nov 13, 2017 Murrieta, CA, USA
Enjoyed Most
Comfortable bed. Great location. Welcoming staff, especially Ron, the Concierge.
Jeffrey Aug 15, 2017 Brookfield, WI, USA

Your Recently Viewed Deals

More Great Deals & Tips

Member Exclusive – San Francisco Boutique Hotel

$109 / night

Exclusive Member Rates

Member Exclusive – San Francisco Boutique Hotel

Exclusive Member Rates