Union Square

Villa Florence

Carina Stebbins
Deal Expert

Why We Love It

  • An Italian-inspired boutique hotel a half block from Union Square
  • Sits along the cable car line for quick access to San Francisco attractions
  • All rooms received a chic redo in 2015

"Contemporary surroundings with Tuscan character" -- Fodor's
Enjoyed This
(75 Member Ratings)
"Good shopping, food and coffee in walking distance "
Mar 10, 2017
Huntington Beach, CA, United States

Map & Directions

The hotel is approximately a 20-minute drive from San Francisco International Airport and approximately a 30-minute drive from Oakland International Airport. Cab fare from San Francisco’s airport is approximately $50 one way, while fare from Oakland’s airport is approximately $65 one way. Ride BART (Bay Area Rapid Transit) from San Francisco International Airport to the Powell Street station for less than $9 one way.

Rooms & Rates

Check Rates


The pulse of San Francisco can be felt across the city, and one of the most recognizable is Union Square -- known for high-end shopping, dining and Union Square Park. The Italian-inspired Villa Florence sits less than a five-minute walk away, and is up Powell Street from Westfield San Francisco Centre.

When you aren't busy shopping, step right outside the hotel to catch a historic cable car on Powell Street and ride it along the line to area attractions like Fisherman's Wharf and Pier 39. A town car is also available in the morning hours (first come, first served basis) to take guests within a two-mile radius of the hotel.

High ceilings and an ornate chandelier in the lobby give off an elegant vibe. Guests can sip a favorite wine at Bar Norcini, then head to northern Italy-inspired restaurant for dinner. Kuleto's is known for signature dishes like grilled radicchio wrapped in pancetta and saffron risotto with scallops and shrimp.

Drawing from the high fashion inspiration of Florence, the guestrooms received a chic renovation in 2015.

From the press:
  • "Offering contemporary surroundings with Tuscan character and personalized service, it's an attractive alternative to the sometimes sterile chain hotels in the area" -- Fodor's



  • Infant cots / cribs
  • Bar
  • Newspaper / magazines
  • Extra beds / roll away beds
  • Gym / fitness center
  • Restaurant
  • No pets allowed


  • 24-hour front desk
  • Baby-sitting service on request
  • Concierge service
  • Laundry / dry cleaning
  • Room service (limited hours)
  • Safe in reception (fees apply)
  • Business center

Room amenities

  • Air-conditioning
  • Central heating
  • Coffee / tea-making facilities
  • Fridge
  • Iron and ironing board
  • Mini bar
  • Pay-per-view / movies on demand
  • Safe
  • DVD / CD player & library
  • Flatscreen TV


  • Internet access (fees apply)


  • Bathrobes
  • Bathtub
  • Hair-dryer
  • Luxury toiletries

Parking A Parking Fee of $58 (plus tax), per day applies and includes in and out privileges.  This rate is subject to change at the discretion of the property.
Charges will be added to your bill at the hotel.

  • Valet service (fees apply)


  • Accessible path of travel
  • Accessible restaurant
  • ADA compliant rooms
  • Roll-in shower
  • Wheelchair accessible

Please note: Some amenities may not be available in all rooms and some amenities or services incur an additional charge and are subject to change. Please check with the hotel directly.


Check-in: Standard Time is 3pm.

Minimum age required to check in: 18.

Checkout: Standard Time is 12pm.

Children and additional guests: Children ages 17 and under stay free when occupying the parent or guardian's room, using existing bedding.Crib available on request, free of charge for children under 2. Extra bed available on request and in king rooms only: $20 (subject to tax) per night for children and adults.

Pets: No pets allowed.

Fees: This fee is waived for the Travelzoo DealA resort fee of $28.00 (includes tax) applies; it includes:

  • WiFi 
  • Fitness Center
  • WiFi
  • In room Lavazza Coffee
  • Business Center and Fitness Center

Cancellation: Cancellation policy & booking conditions vary by 'rate plan'. These will be displayed on the payment page after you have searched for your dates and selected a rate.

Have a Question? Contact Travelzoo.

Customer Service available 24 hours

Rates may vary by date, are subject to availability and are not guaranteed until your purchase is complete.

The room rates listed are for double occupancy per room unless otherwise stated and exclude tax recovery charges and service fees.

It is the responsibility of the hotel chain and/or the individual property to ensure the accuracy of the photos displayed. Travelzoo is not responsible for any inaccuracies in the photos.

Enjoyed This
(75 Member Ratings)
Ratings & reviews reflect verified member feedback for Villa Florence over the past 15 months.
4.0 Ambiance
4.7 Location
3.8 Rooms
4.5 Quality of Service
4.0 Value for the Money
Show Reviews
Enjoyed Most
The room was nice and they did upgrade our room after hearing about the parking issue. The fire alarm worked.
Other Comments
We had to circle the hotel block for an hour to be able to park in the valet area. There are only to parking spots to pull into and they were always full. At no fault of the hotel someone pulled the fire alarm and we had to evacuate the building during the night making for very little sleep before a 6a.m. surgery.
Debra Jul 18, 2017 Grass Valley, CA, United States
Enjoyed Most
Other Comments
Only one elevator was working and it was extremely slow. The wi-fi wasn't working so I wasn't able to do the work I needed. The beds were ok... not all that comfortable. Pillows were small. Looked like there was mold on the bathroom ceiling.
Laura Apr 13, 2017 Los Angeles, CA, United States
Enjoyed Most
Great location, clean rooms, spacious room.
Other Comments
When we checked in we realized our room didn't have a dedicated desk area and the front desk employee - Kelvin - immediately found a room that did have one.
Loras Jan 24, 2017 PLANO, TX, United States
Enjoyed Most
Great Location in the heart of the city. I had business at the convention Center which is walking distance from Union Square. Hotel Staff was mostly courteous, pleasant, and professional. Concierge Mgr. texted me during my stay to see if all was well. Clean, Quiet Room.
Other Comments
A few negs: i) Some of the amenities were over-priced. Par for the course in San Francisco, I understand. Parking $60.00/Night (ouch); Bottled Water @ $15.00 ii) Window pane in bathroom didn't close completely causing a small draft. iii) insufficient number of ac power outlets in room
Neal Jan 26, 2017 Las Vegas, NV, United States
Enjoyed Most
A nice boutique hotel. We have enjoyed many nice stays here. Excellent location.
Other Comments
Usually Travelzoo let's you know the total price of a booking. This room cost more that an additional 25% for ADDITIONAL taxes and fees, on top of the listed taxes and fees on the deal. Disappointing. Also, a maid walked into our room unannounced. That could have been particularly embarrassing. The front desk seemed unaffected by the incident. I've always had a good experience with this hotel. Unfortunately, this was not one of those times.
CJ Mar 31, 2017 Livermore, CA, United States
Enjoyed Most
Good shopping, food and coffee in walking distance
Other Comments
The rooms are very small, definitely not the cleanest hotel I've been to but it was decent
Delaney Mar 10, 2017 Huntington Beach, CA, United States
Enjoyed Most
John Dec 12, 2016 Sunnyvale, CA, United States
Enjoyed Most
Excellent location, very helpful and friendly staff
Colleen Dec 21, 2016 Vancouver, WA, United States
Enjoyed Most
Great location within walking distance of the shops, restaurants and Market Street mall. Staff was very nice and professional. Parking is not on-site and very expensive ($59.00 /night )
Other Comments
small rooms and smaller bathrooms.
Richard Dec 23, 2016 Monterey, CA, United States
Enjoyed Most
Courtesy of staff.
Other Comments
Clean; convenient location. Unfortunately they apparently give their tiniest rooms to guests staying with discounted rooms (as we did via TravelZoo). It was literally the smallest hotel room I have ever stayed in.
Howard Dec 12, 2016 Fresno, CA, United States

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Villa Florence