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Union Square

Serrano Hotel by Union Square

Member rates available
Carina Stebbins
Deal Expert

Why We Love It

  • The perfect location -- this hotel is two blocks from all of the Union Square shopping
  • Dine on American eats and sip a number of beers on tap at Jasper's Corner Tap & Kitchen
  • This hotel is pet-friendly offers food, water bowls, treats and pick-up bags for your dog in the room

"At the intersection of tourist action and local hangouts" -- Frommer's

85% (94 Member Ratings)

"Best price for a clean and quiet room in a good location."
Jun 11, 2017
Anaheim, CA, United States


Map & Directions

The Serrano Hotel is around a 30-minute drive from San Francisco International Airport. The taxi fare would be around $60. 

Rooms & Rates

Check Rates


Boasting a central location on Taylor Street near Union Square, the Spanish-Moroccan style Serrano Hotel offers a prime resting spot before exploring all that San Francisco has to offer. The city it at its fingertips being within two miles of PIER 39, Fisherman's Wharf and the Embarcadero. Chinatown and North Beach are within walking distance. 

Kick back after a day of adventuring at the on-property gastropub, Jasper's Corner Tap and Kitchen. The restaurant features 15+ beers on tap and casual American fare. The gym is open 24 hours for workout enthusiasts. Rooms are on the smaller side, yet cozy, and feature some city views. Frette linens and robes top off the experience at the property.

The hotel is pet-friendly and offers food, water bowls, treats and pick-up bags for your dog in the room during the stay.

From the press:
  • "Located at the intersection of tourist action and local hangouts, the beautifully appointed Serrano boasts amenities and luxury not usually available at a boutique urban Hotel (as in, a 24-hour fitness center with dry sauna)" -- Frommer's 



  • Bar
  • Newspaper / magazines
  • Fitness classes
  • Gym / fitness center
  • Restaurant
  • Pet-friendly


  • 24-hour front desk
  • 24-hour security
  • Airport transfer (fees apply)
  • Bike rental
  • Concierge service
  • Express check-in / checkout
  • Laundry / dry cleaning
  • Room service (limited hours)
  • Shuttle service (fees apply)
  • Business center

Room amenities

  • Air-conditioning
  • Central heating
  • Fridge
  • Mini bar
  • Pay-per-view / movies on demand
  • Safe
  • Sitting area
  • Flatscreen TV


  • Wi-Fi in guest rooms (fees apply)
  • Wi-Fi in public areas (fees apply)
  • High-Speed Wi-Fi (fees apply)


  • Bathrobes
  • Bathtub
  • Hair-dryer
  • Luxury toiletries


  • Public car park (fees apply)
  • Valet service (fees apply)


  • Accessible bathroom in some rooms
  • Accessible meeting room
  • Accessible parking
  • Accessible path of travel
  • Accessible pool area
  • Accessible restaurant
  • Accessible spa
  • ADA compliant rooms
  • Roll-in shower
  • Wheelchair accessible

Please note: Some amenities may not be available in all rooms and some amenities or services incur an additional charge and are subject to change. Please check with the hotel directly.


Check-in: Standard check-in time: 3pm. Minimum age required to check in: 21.

Checkout: Standard checkout time: 12pm.

Children and additional guests: Children under 12 and under stay free of charge when sharing parents’ room and using existing bedding (on request).
Crib available on request, free of charge for children under 3.  Extra beds not available. Extra person charge is $20 + tax per night. Charges will be added to your bill at the hotel.

Pets: Pets are allowed on request and will be charged a non-refundable fee of $50 on checkout.

Fees: An Urban Fee of $28.50 per night (tax inclusive) applies; it includes coffee and tea service, high-speed Wi-Fi, access to the fitness center, town car service to the financial district (Monday-Friday 7am-9am), and bike rentals (to be arranged with concierge). Charges will be added to your bill at the hotel.
Tips and gratuities are not included.

Cancellation: Cancellation policy & booking conditions vary by 'rate plan'. These will be displayed on the payment page after you have searched for your dates and selected a rate.

Have a Question? Contact Travelzoo.

Customer Service available 24 hours

Rates may vary by date, are subject to availability and are not guaranteed until your purchase is complete.

The room rates listed are for double occupancy per room unless otherwise stated and exclude tax recovery charges and service fees.

It is the responsibility of the hotel chain and/or the individual property to ensure the accuracy of the photos displayed. Travelzoo is not responsible for any inaccuracies in the photos.

85% Positive
(94 Member Reviews)
Ratings & reviews reflect verified member feedback for Serrano Hotel, San Francisco over the past 15 months.
4.1 Ambiance
4.3 Location
3.9 Rooms
4.4 Quality of Service
4.1 Value for the Money
Show Reviews
Enjoyed Most
Other Comments
The description and posting gave a different feeling as to the hotel. No vending/ice machines; small bathroom w/o space to put toiletries.The restaurant was okay. We ate one meal there out of shear exhaustion from travel. We were told we could self park in lot next door but the lot said only valet.
Peggy Jun 14, 2017 Escondido, CA, United States
Enjoyed Most
Best price for a clean and quiet room in a good location.
Other Comments
The staff was friendly and helpful. The bathrooms are very small but clean with good amenities.
Angela Jun 11, 2017 Anaheim, CA, United States
Enjoyed Most
Other Comments
Overpriced and boring hotel.
Isabella Jun 11, 2017 Frederiksberg, Denmark
Enjoyed Most
Beautiful room (suite) in a very central location, hear Union Square and the cable car to Fisherman's Wharf.
Pat Jun 01, 2017 Oceanside, CA, United States
Enjoyed Most
The beds were very comfortable and the staff.
Dequita May 23, 2017 Sherman Oaks, CA, United States
Enjoyed Most
Coffee and water in the morning was nice.
Other Comments
We paid for a room with a king size bed and it definitely was not a king size bed. We have a king size bed at home and stayed in other rooms throughout our holiday which were all king size beds. We discussed this with the front desk and all they said was....it's a king size bed.
Mark May 23, 2017 Hamilton, ON, Canada
Enjoyed Most
Loved the King suite. It's nice to have a little extra room. Very convenient to theaters. Walking the gauntlet of street people is unnerving but you can hardly avoid that anymore in SF.
Kerry May 22, 2017 Bakersfield, CA, United States
Enjoyed Most
Cleanliness of room and lobby
Susan May 17, 2017 Albertson, NY, United States
Enjoyed Most
friendly staff, quiet, comfortable bed, good view from top
Other Comments
small room, soiled sofa, hidden fees on final bill. Homeless everywhere asking for $ and cigaretts
Mark Apr 18, 2017 Cave Creek, AZ, United States
Enjoyed Most
It was a great central location just two blocks from Union Square.
Other Comments
I'd save a little money next time by parking my own car next door in a parking lot or directly across the street in another parking lot. If you don't mind taking your own bags, it saves valet fee and accompanying taxes. The city adds a ton of taxes, but that is not the hotels fault.
Mar 06, 2017 Bass Lake, CA, United States

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Serrano Hotel by Union Square