Union Square, San Francisco

Serrano Hotel by Union Square

Top 20 deal - sells out quickly
Carina Stebbins
Deal Expert

Why We Love It

  • The perfect location -- this hotel is two blocks from all of the Union Square shopping
  • On Tuesdays and Thursdays, the hotel hosts a complimentary wine hour featuring local wineries
  • Dine on American eats and sip a number of beers on tap at Jasper's Corner Tap & Kitchen

"At the intersection of tourist action and local hangouts" -- Frommer's

88% (32 Member Ratings)

"We loved the style of the hotel and the location. We also loved the complimentary wine hour. "
Oct 02, 2016
Memphis, TN, United States


Map & Directions

The Serrano Hotel is around a 30-minute drive from San Francisco International Airport. The taxi fare would be around $60. 

Rooms & Rates

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Boasting a central location on Taylor Street near Union Square, the Spanish-Moroccan style Serrano Hotel offers a prime resting spot before exploring all that San Francisco has to offer. The city it at its fingertips being within 2 miles to PIER 39, Fisherman's Wharf and the Embarcadero. Chinatown and North Beach are within walking distance. 

Kick back after a day of adventuring at the on-property gastropub, Jasper's Corner Tap and Kitchen. The restaurant features 15+ beers on tap and casual American fare. The gym is open 24 hours for workout enthusiasts. Rooms are on the smaller side, yet cozy, and feature some city views. Frette linens and robes top off the experience at the property.

The hotel is pet-friendly and offers food, water bowls, treats and pick-up bags for your dog in the room during the stay.

From the press:
  • "Located at the intersection of tourist action and local hangouts, the beautifully appointed Serrano boasts amenities and luxury not usually available at a boutique urban Hotel (as in, a 24-hour fitness center with dry sauna)" -- Frommer's 



  • Bar
  • Newspaper / magazines
  • Fitness classes
  • Gym / fitness center
  • Restaurant
  • Pet-friendly


  • 24-hour front desk
  • 24-hour security
  • Airport transfer (fees apply)
  • Bike rental
  • Concierge service
  • Express check-in / checkout
  • Laundry / dry cleaning
  • Room service (limited hours)
  • Shuttle service (fees apply)
  • Business center

Room amenities

  • Air-conditioning
  • Central heating
  • Fridge
  • Mini bar
  • Pay-per-view / movies on demand
  • Safe
  • Sitting area
  • Flatscreen TV


  • Wi-Fi in guest rooms (fees apply)
  • Wi-Fi in public areas (fees apply)
  • High-Speed Wi-Fi (fees apply)


  • Bathrobes
  • Bathtub
  • Hair-dryer
  • Luxury toiletries


  • Public car park (fees apply)
  • Valet service (fees apply)


  • Accessible bathroom in some rooms
  • Accessible meeting room
  • Accessible parking
  • Accessible path of travel
  • Accessible pool area
  • Accessible restaurant
  • Accessible spa
  • ADA compliant rooms
  • Roll-in shower
  • Wheelchair accessible

Please note: Some amenities may not be available in all rooms and some amenities or services incur an additional charge and are subject to change. Please check with the hotel directly.


Check-in: Standard check-in time: 3pm. Minimum age required to check in: 21.

Checkout: Standard checkout time: 12pm.

Children and additional guests: Children under 12 and under stay free of charge when sharing parents’ room and using existing bedding (on request).
Crib available on request, free of charge for children under 3.  Extra beds not available. Extra person charge is $20 + tax per night. Charges will be added to your bill at the hotel.

Pets: Pets are allowed on request and will be charged a non-refundable fee of $50 on checkout.

Fees: An Urban Fee of $27.19 per night (tax inclusive) applies; it includes coffee and tea service, high-speed Wi-Fi, access to the fitness center, town car service to the financial district (Monday-Friday 7am-9am), and bike rentals (to be arranged with concierge). Charges will be added to your bill at the hotel.
Tips and gratuities are not included.

Cancellation: Cancellation policy & booking conditions vary by 'rate plan'. These will be displayed on the payment page after you have searched for your dates and selected a rate.

Have a Question?

1-877-966-0000 Email Us Check the F.A.Q.
Agents available Mon-Fri 9am-9pm & Sat-Sun 12pm-8pm ET

Rates may vary by date, are subject to availability and are not guaranteed until your purchase is complete.

The room rates listed are for double occupancy per room unless otherwise stated and exclude tax recovery charges and service fees.

*Unless otherwise stated, Travelzoo-exclusive extras are valid once per stay (based on two adults sharing). Value is an estimate based on double occupancy. Extras are only included with Member Rates and may not be available on all dates. Extras are non-transferable and have no cash value. Total value may vary depending on time of booking and availability. When included, breakfast may be limited to 2 guests per stay subject to hotel’s discretion. Other restrictions may apply; see our T&Cs for details.

It is the responsibility of the hotel chain and/ or the individual property to ensure the accuracy of the photos displayed. Travelzoo is not responsible for any inaccuracies in the photos.

32 Member Reviews
(88% Positive)
The reviews below reflect feedback for all deals offered by this business.
Quality of Service
Value for the Money
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Enjoyed Most
Other Comments
Posted By
Enjoyed Most: We loved the style of the hotel and the location. We also loved the complimentary wine hour.
Michelle Oct 02, 2016 Memphis, TN, United States
Enjoyed Most: friendly staff
Other Comments: Walking some of the area, a little uncomfortable.
shawn Aug 30, 2016 laguna niguel, CA, United States
Enjoyed Most: Great location
Inger Aug 30, 2016 Oakdale, CA, United States
Enjoyed Most: nice corner room - but electric hair dryer didn't work
Other Comments: sketchy neighborhood - difficult finding parking
Dan Aug 29, 2016 Windsor, CA, United States
Enjoyed Most: The hotel was great. The location was petfect
Roger Aug 29, 2016 Orangevale, CA, United States
Enjoyed Most: That it was so close to everything and in the heart of Union Square. The room was also nice and clean, and the staff was very accommodating.
kerry Aug 28, 2016 Redondo Beach, CA, United States
Enjoyed Most: My room was marvelous, corner room on the 5th floor.
Other Comments: Wine hour was a bonus and friendly staff. very clean. decent coffee.
Patrick Aug 26, 2016 Santa Rosa, CA, United States
Enjoyed Most: Location and the room was well insulated against sound from other rooms. I also enjoyed the city view.
Alana Jun 06, 2016 Santa Rosa, CA, United States
Enjoyed Most: Clean nice inside
Other Comments: Crazy expensive parking! $50 to self park at shady garage across the street, or $75 for valet parking PER night! A lot of homeless people walking around.
Svetlana Apr 27, 2016 San Bernardino, CA, United States
Enjoyed Most: We loved the room. However, we left our down pillows in the room, left 3 messages and no one ever returned our call, that was definitely, very poor service.
Other Comments: We loved our stay but after leaving 3 messages after check out, no one returned our call in regard to leaving our pillows in the room and to date, no call from Serrano nor our pillows.
Karen Apr 12, 2016 Nampa , ID, United States

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Serrano Hotel by Union Square