Union Square

Serrano Hotel by Union Square

Member rates available
Carina Stebbins
Deal Expert

Why We Love It

  • The perfect location -- this hotel is two blocks from all of the Union Square shopping
  • On Tuesdays and Thursdays, the hotel hosts a complimentary wine hour featuring local wineries
  • Dine on American eats and sip a number of beers on tap at Jasper's Corner Tap & Kitchen

"At the intersection of tourist action and local hangouts" -- Frommer's

89% (82 Member Ratings)

"Great location, lovely staff, comfortable room!"
Feb 07, 2017
Chicago, IL, United States


Map & Directions

The Serrano Hotel is around a 30-minute drive from San Francisco International Airport. The taxi fare would be around $60. 

Rooms & Rates

Check Rates


Boasting a central location on Taylor Street near Union Square, the Spanish-Moroccan style Serrano Hotel offers a prime resting spot before exploring all that San Francisco has to offer. The city it at its fingertips being within two miles of PIER 39, Fisherman's Wharf and the Embarcadero. Chinatown and North Beach are within walking distance. 

Kick back after a day of adventuring at the on-property gastropub, Jasper's Corner Tap and Kitchen. The restaurant features 15+ beers on tap and casual American fare. The gym is open 24 hours for workout enthusiasts. Rooms are on the smaller side, yet cozy, and feature some city views. Frette linens and robes top off the experience at the property.

The hotel is pet-friendly and offers food, water bowls, treats and pick-up bags for your dog in the room during the stay.

From the press:
  • "Located at the intersection of tourist action and local hangouts, the beautifully appointed Serrano boasts amenities and luxury not usually available at a boutique urban Hotel (as in, a 24-hour fitness center with dry sauna)" -- Frommer's 



  • Bar
  • Newspaper / magazines
  • Fitness classes
  • Gym / fitness center
  • Restaurant
  • Pet-friendly


  • 24-hour front desk
  • 24-hour security
  • Airport transfer (fees apply)
  • Bike rental
  • Concierge service
  • Express check-in / checkout
  • Laundry / dry cleaning
  • Room service (limited hours)
  • Shuttle service (fees apply)
  • Business center

Room amenities

  • Air-conditioning
  • Central heating
  • Fridge
  • Mini bar
  • Pay-per-view / movies on demand
  • Safe
  • Sitting area
  • Flatscreen TV


  • Wi-Fi in guest rooms (fees apply)
  • Wi-Fi in public areas (fees apply)
  • High-Speed Wi-Fi (fees apply)


  • Bathrobes
  • Bathtub
  • Hair-dryer
  • Luxury toiletries


  • Public car park (fees apply)
  • Valet service (fees apply)


  • Accessible bathroom in some rooms
  • Accessible meeting room
  • Accessible parking
  • Accessible path of travel
  • Accessible pool area
  • Accessible restaurant
  • Accessible spa
  • ADA compliant rooms
  • Roll-in shower
  • Wheelchair accessible

Please note: Some amenities may not be available in all rooms and some amenities or services incur an additional charge and are subject to change. Please check with the hotel directly.


Check-in: Standard check-in time: 3pm. Minimum age required to check in: 21.

Checkout: Standard checkout time: 12pm.

Children and additional guests: Children under 12 and under stay free of charge when sharing parents’ room and using existing bedding (on request).
Crib available on request, free of charge for children under 3.  Extra beds not available. Extra person charge is $20 + tax per night. Charges will be added to your bill at the hotel.

Pets: Pets are allowed on request and will be charged a non-refundable fee of $50 on checkout.

Fees: An Urban Fee of $28.50 per night (tax inclusive) applies; it includes coffee and tea service, high-speed Wi-Fi, access to the fitness center, town car service to the financial district (Monday-Friday 7am-9am), and bike rentals (to be arranged with concierge). Charges will be added to your bill at the hotel.
Tips and gratuities are not included.

Cancellation: Cancellation policy & booking conditions vary by 'rate plan'. These will be displayed on the payment page after you have searched for your dates and selected a rate.

Have a Problem? Contact Travelzoo.

Customer Service available 24 hours

Rates may vary by date, are subject to availability and are not guaranteed until your purchase is complete.

The room rates listed are for double occupancy per room unless otherwise stated and exclude tax recovery charges and service fees.

*Unless otherwise stated, Travelzoo-exclusive extras are valid once per stay (based on two adults sharing). Value is an estimate based on double occupancy. Extras are only included with Member Rates and may not be available on all dates. Extras are non-transferable and have no cash value. Total value may vary depending on time of booking and availability. When included, breakfast may be limited to 2 guests per stay subject to hotel’s discretion. Other restrictions may apply; see our T&Cs for details.

It is the responsibility of the hotel chain and/ or the individual property to ensure the accuracy of the photos displayed. Travelzoo is not responsible for any inaccuracies in the photos.

89% Positive
(82 Member Reviews)
Ratings & reviews reflect verified member feedback for Serrano Hotel, San Francisco over the past 15 months.
4.1 Ambiance
4.4 Location
4.0 Rooms
4.3 Quality of Service
4.1 Value for the Money
Show Reviews
Enjoyed Most
Great location, lovely staff, comfortable room!
Renee Feb 07, 2017 Chicago, IL, United States
Enjoyed Most
It was in a convenient location.
Other Comments
The size of the room. The front desk not knowing what was to be charged to my bill i.e. the $25.00 daily "urban fee."
Joseph Feb 07, 2017 Santee, CA, United States
Enjoyed Most
it was ok.
Other Comments
Tired hotel, staff not very friendly. Location very close to union square but the volume of homeless people in the area begins to get you down.
Richard Jan 28, 2017 Haywards Heath, United Kingdom
Travelzoo Deal Expert
Enjoyed Most
Hospitality and view
Katie Jan 18, 2017 Damascus, OR, United States
Enjoyed Most
Clean, nice staff, easy check in.
Martha Jan 10, 2017 Citrus Heights, CA, United States
Enjoyed Most
Location and restaurant attached
Keith Jan 06, 2017 Winters, CA, United States
Enjoyed Most
Excellent customer service checking in and checking out. The gentleman was extremely professional and helpful.
Lucille Dec 29, 2016 Sunnyvale, CA, United States
Enjoyed Most
The rooms were spacious and clean - and the staff was very friendly!
Other Comments
Also a great location!
Jennifer Dec 29, 2016 Rancho Cordova, CA, United States
Enjoyed Most
Cleanliness of hotel and room and convenient location. Would stay there again.
Sharon Dec 28, 2016 Sacramento, CA, United States
Enjoyed Most
Very friendly and accommodating staff. Room was clean and the bed was great.
C Gwen Dec 27, 2016 Mendocino, CA, United States

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Serrano Hotel by Union Square