Flatiron - Gramercy

$99 & up – NYC Stay near Herald Square, 45% Off

Life Hotel
Greg Shapiro
Deal Expert

The Deal

TOP 20 - Sells out quickly!

The Life Hotel is offering Travelzoo members exclusive 45% savings on stays through March at its historic NoMad location, originally home to Life Magazine. 

    What's included:

  • Stay in a Classic Queen, Jan 2. - Feb. 28
  • $99 per night ... Sunday
  • $119-$129 per night ... Monday-Saturday
  • +$20 per night for March 1-31
  • Bonus: Dec. 16-21 is $149-$159 per night

  • What you need to know:

  • Price based on up to two guests sharing a room
  • Children 12 and under stay free of charge when using existing bedding
  • These rates are nonrefundable and noncancellable
  • No matter where you book, this hotel charges a facility fee of $30 plus tax per night; the fee covers high-speed Wi-Fi, two bottles of spring water, 24-hour access to in-house fitness center and more
  • Valet parking is $55-$75 plus tax for 24 hours (no in/out privileges)
  • Pet-friendly; additional fees apply
  • For more details, see "Policies" and "Amenities" sections

Why We Love It

  • Located in the iconic former headquarters of Life Magazine
  • Guests have access to a 24-hour fitness center, featuring Peloton stationary bikes
  • Basement bar, Gibson + Luce, was a Prohibition speakeasy for journalists
  • Within 10 minutes' walk of Empire State Building and Macy’s, and just 15 minutes from Grand Central


Over 120 years ago, the founder and editor of Life Magazine constructed an office building with the help of the design firm responsible for the New York Public Library’s 42nd Street branch. The beaux-arts building is located on West 31st Street and originally included crash-pad apartments for overworked employees like Norman Rockwell and Charles Gibson. In April 2017, the property opened its doors as Life Hotel, paying homage to its history by maintaining charming details like wood molding, high ceilings, marble floors and cast-iron columns.

The building dates to the late 1800s, but all 98 hotel guest rooms are equipped with contemporary comforts like 60-inch TVs paired with Google Chromecast for streaming, Egyptian cotton bedding, all-natural bath products and free Wi-Fi. Each room includes refillable water bottles, replacing plastic bottles, and filtered-water stations are located on three floors for refills. Over 200 original works by local artists were commissioned to decorate the rooms, which are outfitted with brass beds and light fixtures and marble bathrooms with rainfall showers. 

The same hospitality group behind top-rated NYC dining spots like Dos Caminos and Blue Water Grill offer small plates at Life Restaurant. For cocktails, guests can walk down the 130-year-old staircase to the basement bar, Gibson + Luce, once a speakeasy for Life staffers during Prohibition -- 1920s liquor bottles were unearthed during the excavating process. Be sure and sit down for a meal at the recently re-branded Henry at Life Hotel by JJ restaurant. Chef Joseph Johnson, better known as JJ, has called the menu "Pan-African." While the hip atmosphere is a visual delight, the palate is satisfied by dishes like tuna topped with a chip of curried peanut brittle, spooned over shiso leaves.

Guests of Life Hotel need not look far to find quintessential New York City entertainment and activities -- the shops at Herald Square, the Empire State Building and Madison Square Gardens are all within a 10-minute walk.  

From the press:
  • "The historic architecture was balanced with contemporary design" -- Curbed NY


General Magazines

  • Infant cots / cribs
  • Bar
  • Newspaper / magazines
  • Fitness classes
  • Gym / fitness center
  • Restaurant
  • Pet-friendly
  • 100% smoke-free


  • 24-hour front desk
  • Airport transfer (fees apply)
  • Laundry / dry cleaning
  • ATM

Room amenities

  • Air-conditioning
  • Central heating
  • Coffee / tea-making facilities
  • Fridge
  • Iron and ironing board
  • Safe
  • Sitting area
  • Flatscreen TV


  • Complimentary Internet access
  • Complimentary Wi-Fi throughout


  • Bathrobes and slippers
  • Hair-dryer
  • Luxury toiletries
  • Bathtub (in some rooms)


  • Public car park (fees apply)
  • Valet service (fees apply)


  • Accessible bathroom in some rooms
  • Accessible path of travel
  • Accessible restaurant
  • ADA compliant rooms
  • Wheelchair accessible


Check-in: Standard Time is 3pm.
Minimum age required to check in: 18.

Checkout: Standard Time is 11am.

Children and additional guests: Children 12 and under stay free of charge when using existing bedding.
Crib/Pack 'n Play available upon request: free of charge.
Extra beds are not available.

Pets: Pets are allowed on request.

A one time $30 cleaning fee per pet, and a charge for any damages incurred, will be posted to your room charges at the end of your stay.

Guest is responsible for clean up after pet and a $25 fee per occurrence will be charged in the event housekeeping department needs to clean any dog waste in room.

Life Hotel reserves the right to exclude any pets that Life Hotel believe pose a problem for the hotel or its guests. Service animals are always welcome, and exceptions to the pet weight limit will be made for service animals. Please note: Pets are not allowed to be left in rooms unattended.

Fees: A resort/facility fee of $30 plus tax, per night will be added to the total price of your stay upon check out.

The Facility Fee includes:
High Speed WiFi, 2 bottles of spring water and unlimited filtered water and access to in-house gym.

A Valet Parking Fee of $55 (plus tax) applies per day (24 hours) for standard vehicles with a $10 surcharge per day for oversized vehicles & standard SUVs and a $20 surcharge for large oversized vehicles. Charges will be added to your bill directly at the hotel.
In & out privileges are not included.
This rate is subject to change at the discretion of the property.
Self parking discount is available, inquire at front desk.

Cancellation: Cancellation policy & booking conditions vary by 'rate plan'. These will be displayed on the payment page after you have searched for your dates and selected a rate.

Additional details: Life Hotel is a non-smoking hotel. Smoking of any type, including e-cigarettes, or tampering with
the smoke detector in the guest room will activate the alarm and is a violation of Life Hotel's non-smoking policy.
Guests in violation of Life Hotel's non-smoking policy will be charged $350 and be asked to immediately vacate the property.

45% Off

$99 / night


When You Can Go

Options through March

Getting There

The hotel is approx. 25 minutes by car from LaGuardia Airport and 45 minutes from JFK International Airport. Guests can expect to pay $40-$65, respectively, in taxi fare to reach their destination.

Have a Question? Contact Travelzoo.

Customer Service available Mon-Sun, 9am-9pm ET

Winner: People's Choice Stevie Awards for Favorite Customer Service

Rates may vary by date, are subject to availability and are not guaranteed until your purchase is complete.

Please note: Some amenities and services may not be available in all rooms or may incur an additional charge. All prices stated have been verified at the time of publication and may vary at the discretion of the hotel.

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