Florence, Italy

Golden Tower Hotel & Spa

Member rates available
Travelzoo Staff

Why We Love It

  • Glitzy boutique hotel, once the home of the noble Strozzi family in the 1400s
  • Five minutes' walk from the Duomo, Uffizi Gallery and Ponte Vecchio
  • There's a well-equipped spa on site and free Wi-Fi
  • Guests are treated to a glass of complimentary prosecco every evening in the bar

"No expense has been spared" -- Condé Nast Johansens


Map & Directions

The hotel is 20 minutes by taxi from Florence Airport and 10 minutes on foot from the main train station, Santa Maria Novella.

Rooms & Rates

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"No expense has been spared at this glitzy glamourpuss", says Condé Nast Johansens about the Golden Tower Hotel. With only 40 rooms, this boutique hotel was once home to the notorious Strozzi family (then the richest family in the city) in the 1400s. Today, it is dotted with restored frescoes and antiques and still feels like an intimate home-away-from-home in the heart of historic Florence.

The hotel is just around the corner from the Strozzi Palace, and a 5-minute walk from the Duomo and the Uffizi Gallery. The designer shops on the Via de' Tornabuoni are just one block away and five minutes’ walk south lies the Ponte Vecchio, the famous shop-covered bridge over the River Arno. To get further afield, there is a bus stop two blocks away and the main train station is a 10-minute walk away.

The hotel may be small, but it isn’t short on amenities. Wi-Fi is free throughout and there’s a small but excellent spa, with a long list of available treatments and a sauna, Jacuzzi and Turkish bath (extra charge applies). There's also a decadent Golden Bar, where guests are treated to a complimentary glass of prosecco every evening (6:30-8pm), and a small restaurant for Italian classic fare.

The luxurious rooms are a good size and are well soundproofed. Top-floor rooms have exposed beams and the period detailing and historic feel of the Tower Deluxe room is particularly impressive. Guests staying in Deluxe rooms or higher are granted complimentary access to the spa and free soft drinks, beer and snacks from the in-room mini bars, while those in Junior Suites are welcomed with bubbly and strawberries. Some of the suites are more like split-level apartments and offer more space on a mezzanine floor, including a separate living room and a walk-in wardrobe.

From the press:
  • "No expense has been spared at this glitzy glamourpuss" -- Condé Nast Johansens



  • Infant cots / cribs
  • Bar
  • Newspaper / magazines
  • Extra beds / roll away beds
  • Hot Tub / Jacuzzi
  • Restaurant
  • Sauna / Steam Room
  • No pets allowed


  • 24-hour front desk
  • 24-hour room service
  • 24-hour security
  • Airport transfer (fees apply)
  • Baby-sitting service on request
  • Beauty treatments / massages (fees apply)
  • Bike rental
  • Concierge service
  • Currency exchange / ATM
  • Express check-in / checkout
  • Laundry / dry cleaning
  • Room service (limited hours)
  • Safe in reception (fees apply)

Room amenities

  • Air-conditioning
  • Central heating
  • Coffee / tea-making facilities
  • Mini bar
  • Jacuzzi in some rooms
  • Pay-per-view / movies on demand
  • Safe
  • Sitting area
  • Flatscreen TV


  • Complimentary Wi-Fi throughout


  • Bathrobes and slippers
  • Bathtub
  • Hair-dryer
  • Separate shower


  • Valet service (fees apply)


  • Accessible meeting room
  • Accessible parking
  • Accessible restaurant
  • Accessible spa
  • Facilities for guests with special needs
  • Wheelchair accessible

Please note: Some amenities may not be available in all rooms and some amenities or services incur an additional charge and are subject to change. Please check with the hotel directly.


Check-in: Standard check-in time: 3pm. Minimum age required to check in: 18.

Checkout: Standard checkout time: 12pm.

Children and additional guests: Children under 12 stay free of charge when sharing parents’ room and using existing bedding (on request). Cot/crib available on request, free of charge for children under 3. Extra bed available on request: 100€ - 300€ per night depending on room type. Charges will be added to your bill on checkout.

Pets: No pets allowed.

Fees: City tax not included: 5€ per person, per night, payable at the hotel.

Cancellation: Cancellation policy & booking conditions vary by 'rate plan'. These will be displayed on the payment page after you have searched for your dates and selected a rate.

Have a Question?

1-877-966-0000 Email Us Check the F.A.Q.
Agents available Mon-Fri 9am-9pm & Sat-Sun 12pm-8pm ET

Rates may vary by date, are subject to availability and are not guaranteed until your purchase is complete.

The room rates listed are for double occupancy per room unless otherwise stated and exclude tax recovery charges and service fees.

*Unless otherwise stated, Travelzoo-exclusive extras are valid once per stay (based on two adults sharing). Value is an estimate based on double occupancy. Extras are only included with Member Rates and may not be available on all dates. Extras are non-transferable and have no cash value. Total value may vary depending on time of booking and availability. When included, breakfast may be limited to 2 guests per stay subject to hotel’s discretion. Other restrictions may apply; see our T&Cs for details.

It is the responsibility of the hotel chain and/ or the individual property to ensure the accuracy of the photos displayed. Travelzoo is not responsible for any inaccuracies in the photos.

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Golden Tower Hotel & Spa