The Academy

Member rates available
Krystina Rees
Deal Expert

Why We Love It

  • It's a 4-star boutique Georgian townhouse in London's bustling West End
  • Close to Covent Garden, Chinatown, the shops of Soho and Oxford Street, and the British Museum
  • Spacious rooms make guests' feel right at home here

Enjoyed This
(108 Member Ratings)
"Breakfast was really good. Staff were very professional. Functional but chilled."
Feb 11, 2018
Market Drayton, United Kingdom


Map & Directions

The hotel is a five-minute walk from Goodge Street Tube and five minutes from Tottenham Court Road Tube; both stations are on the Northern line, though Tottenham Court Road is also on the Central Line. Paddington Station is a 10-minute taxi ride away at approximately £12-£14, or you can take the Bakerloo Line direct from Oxford Circus.

Rooms & Rates

Check Rates


The Academy is a 4-star boutique townhouse complex in London's bustling West End. The 18th-century hotel is made up of five Georgian townhouses in Bloomsbury and "offers a sense of sanctuary just yards from the bustle of Bloomsbury and Oxford Street," says Frommer's.

The hotel is in a great location -- the British Museum, dedicated to human history, art and culture, is less than a 10-minute walk. Covent Garden, the shops on Oxford Street and Bond Street are all reachable within 20 minutes.

Through twisting corridors and staircases you'll find 49 rooms and suites restored to accentuate their Regency character, some with views over the property's private courtyard gardens. Some of the Junior Suites include marble fireplaces, and all have Nespresso machines. Homely features include a well-stocked library, antique furniture and floral fabrics. The hotel also offers a 24-hour porter service.

Guests can dine in the Alchemy Bar, which serves classic British dishes such as beer-battered fish and chips with mushy peas, as well as international cuisine. You can take afternoon tea in the library or the conservatory.

Note: The hotel will be undergoing refurbishment, public areas, bedrooms and bathrooms will be renovated one townhouse at a time, with minimal disturbance to guests. There will be some scaffolding around the hotel until 30 September.

From the press:

  • "The Academy goes for the country intellectual look, in keeping with Bloomsbury's studious yet decadent history" -- Time Out
  • "A private courtyard garden adds allure to this cosy boutique hotel set in a series of renovated Georgian townhouses in Bloomsbury" -- Zagat



  • Infant cots / cribs
  • Bar
  • Newspaper / magazines
  • Restaurant
  • No pets allowed
  • 100% smoke-free
  • No elevator / lift


  • 24-hour front desk
  • 24-hour room service
  • 24-hour security
  • Baby-sitting service on request
  • Chauffeur service (fees apply)
  • Concierge service
  • Currency exchange / ATM
  • Express check-in / checkout
  • Laundry / dry cleaning

Room amenities

  • Air-conditioning
  • Central heating
  • Coffee / tea-making facilities
  • Iron and ironing board
  • Mini bar
  • Outdoor space for some rooms
  • Safe
  • Flatscreen TV
  • iPod/iPhone docking station


  • Complimentary Wi-Fi throughout


  • Bathrobes and slippers
  • Hair-dryer
  • Luxury toiletries
  • Bathtub or shower


  • Public car park (fees apply)

Please note: Some amenities may not be available in all rooms and some amenities or services incur an additional charge and are subject to change. Please check with the hotel directly.


Check-in: Standard Time is 2pm.

Minimum age required to check in: 18.

Checkout: Standard Time is 11am.

Children and additional guests: There is no extra bed available. 
The Junior Suite Family can accommodate up to 4 adults. There is no supplement but breakfast is not included.

Pets: No pets allowed.

Cancellation: Cancellation policy & booking conditions vary by 'rate plan'. These will be displayed on the payment page after you have searched for your dates and selected a rate.

Additional details: The hotel will be undergoing refurbishment, public areas, bedrooms and bathrooms will be renovated one townhouse at a time, with minimal disturbance to guests. There will be some scaffolding around the hotel until 30 September.

The hotel will charge a £50 pre-authorization for incidentals.

Have a Question? Contact Travelzoo.

Customer Service available 24 hours

Rates may vary by date, are subject to availability and are not guaranteed until your purchase is complete.

Enjoyed This
(108 Member Ratings)
Ratings & reviews reflect verified member feedback for The Academy over the past 15 months.
3.7 Ambiance
4.4 Location
3.7 Rooms
4.4 Quality of Service
4.0 Value for the Money
Show Reviews
Enjoyed Most
Breakfast was really good. Staff were very professional. Functional but chilled.
Stephen Feb 11, 2018 Market Drayton, United Kingdom
Enjoyed Most
The location to where I needed to be was very good.
Other Comments
Rooms are a little dated, but didn't affect my stay.
Justin Feb 05, 2018 Ilkley, United Kingdom
Travelzoo Deal Expert
Enjoyed Most
The staff were smart, professional and were generally helpful. The extras provided were very welcome, fresh fruit and water. The bed was comfortable. Wi-fi was offered to us without having to ask.
Other Comments
A concrete plinth covered the lower part of the window reducing light and views despite being on the top floor. The room was too hot, the windows could not be opened and when turning the air conditioning on it made strange gurgling sounds. In the morning when using the shower the air conditioning unit began a serious leak, similar to a tap being left running. We tried to order room service but they did not have one of the two dishes available, an alternative option, fish and chips, was a cooked frozen product, we declined and chose to eat out instead. There is no where to mingle with other guests, it seemed more like a block of bedsits rather than quality hotel.
Chris Jan 29, 2018 Christchurch, United Kingdom
Enjoyed Most
Room upgrade
Andrew Jan 28, 2018 Brixham, United Kingdom
Enjoyed Most
The staff are particularly friendly and helpful.
Other Comments
The cream tea consisted of only 2 scones. Not a true meaning of a cream tea. Room small, bathroom particularly so. Assume upgrade not available, reception didn't even refer to if possible or not.
donna Jan 24, 2018 chepstow, United Kingdom
Enjoyed Most
Attentive staff and good location
Other Comments
Nothing was too much trouble for them The location was within easy reach of all central London, but especially good for the British Museum
Sian Jan 16, 2018 Usk, United Kingdom
Enjoyed Most
Excellent location and friendly, comfortable hotel
Louisa Jan 16, 2018 Canterbury, United Kingdom
Other Comments
Didn't ask about an upgrade but one was not offered when we checked in. We had arrived before standard check-in time and were not expecting the room to be ready - which it wasn't - but we were able to leave luggage, check-in and then go out for the afternoon before returning late afternoon when our luggage had been placed in our room. The room was a little "snug" but everything was present and it was very clean. A good choice for central London.
Rosemarie Jan 15, 2018 Brentwood, United Kingdom
Enjoyed Most
Staff very nice. Breakfast was very good
Other Comments
Ensuite was in need of upgrade
Kenneth Jan 14, 2018 York, United Kingdom
Enjoyed Most
Rachel Dec 21, 2017 Exeter, United Kingdom

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