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The Academy

Member rates available
Travelzoo Staff

Why We Love It

  • It's a 4-star boutique Georgian townhouse in London's bustling West End
  • Close to Covent Garden, Chinatown, the shops of Soho and Oxford Street, and the British Museum
  • Spacious rooms make guests' feel right at home here

Enjoyed This
(109 Member Ratings)
"Friendly staff and flexibility"
Sep 03, 2017
Moreton-in-Marsh, United Kingdom


Map & Directions

The hotel is a five-minute walk from Goodge Street Tube and five minutes from Tottenham Court Road Tube; both stations are on the Northern line, though Tottenham Court Road is also on the Central Line. Paddington Station is a 10-minute taxi ride away at approximately £12-£14, or you can take the Bakerloo Line direct from Oxford Circus.

Rooms & Rates

Check Rates


The Academy is a 4-star boutique townhouse complex in London's bustling West End. The 18th-century hotel is made up of five Georgian townhouses in Bloomsbury and "offers a sense of sanctuary just yards from the bustle of Bloomsbury and Oxford Street," says Frommer's.

The hotel is in a great location -- the British Museum, dedicated to human history, art and culture, is less than a 10-minute walk. Covent Garden, the shops on Oxford Street and Bond Street are all reachable within 20 minutes.

Through twisting corridors and staircases you'll find 49 rooms and suites restored to accentuate their Regency character, some with views over the property's private courtyard gardens. Some of the Junior Suites include marble fireplaces, and all have Nespresso machines. Homely features include a well-stocked library, antique furniture and floral fabrics. The hotel also offers a 24-hour porter service.

Guests can dine in the Alchemy Bar, which serves classic British dishes such as beer-battered fish and chips with mushy peas, as well as international cuisine. You can take afternoon tea in the library or the conservatory.

Note: The hotel will be undergoing refurbishment, public areas, bedrooms and bathrooms will be renovated one townhouse at a time, with minimal disturbance to guests. There will be some scaffolding around the hotel until 30 September.

From the press:

  • "The Academy goes for the country intellectual look, in keeping with Bloomsbury's studious yet decadent history" -- Time Out
  • "A private courtyard garden adds allure to this cosy boutique hotel set in a series of renovated Georgian townhouses in Bloomsbury" -- Zagat



  • Infant cots / cribs
  • Bar
  • Newspaper / magazines
  • Restaurant
  • No pets allowed
  • 100% smoke-free
  • No elevator / lift


  • 24-hour front desk
  • 24-hour room service
  • 24-hour security
  • Baby-sitting service on request
  • Chauffeur service (fees apply)
  • Concierge service
  • Currency exchange / ATM
  • Express check-in / checkout
  • Laundry / dry cleaning

Room amenities

  • Air-conditioning
  • Central heating
  • Coffee / tea-making facilities
  • Iron and ironing board
  • Mini bar
  • Outdoor space for some rooms
  • Safe
  • Flatscreen TV
  • iPod/iPhone docking station


  • Complimentary Wi-Fi throughout


  • Bathrobes and slippers
  • Hair-dryer
  • Luxury toiletries
  • Bathtub or shower


  • Public car park (fees apply)

Please note: Some amenities may not be available in all rooms and some amenities or services incur an additional charge and are subject to change. Please check with the hotel directly.


Check-in: Standard Time is 2pm.

Minimum age required to check in: 18.

Checkout: Standard Time is 11am.

Children and additional guests: There is no extra bed available. The Junior Suite Family can accommodate up to 4 adults. There is no supplement but breakfast is not included.

Pets: No pets allowed.

Cancellation: Cancellation policy & booking conditions vary by 'rate plan'. These will be displayed on the payment page after you have searched for your dates and selected a rate.

Additional details: The hotel will be undergoing refurbishment, public areas, bedrooms and bathrooms will be renovated one townhouse at a time, with minimal disturbance to guests. There will be some scaffolding around the hotel until 30 September.The hotel will charge a £50 pre-authorization for incidentals.

Have a Question? Contact Travelzoo.

Customer Service available 24 hours

Rates may vary by date, are subject to availability and are not guaranteed until your purchase is complete.

The room rates listed are for double occupancy per room unless otherwise stated and exclude tax recovery charges and service fees.

It is the responsibility of the hotel chain and/or the individual property to ensure the accuracy of the photos displayed. Travelzoo is not responsible for any inaccuracies in the photos.

Enjoyed This
(109 Member Ratings)
Ratings & reviews reflect verified member feedback for The Academy over the past 15 months.
3.8 Ambiance
4.5 Location
3.7 Rooms
4.4 Quality of Service
4.0 Value for the Money
Show Reviews
Enjoyed Most
Other Comments
The hotel was run down, clearly there was no maintenance work done and above all it was dirty. The dust on the stair wells and in the room had been there for several months. Despite a mespresso coffee machine in the room there was no coffee capsules for it. I went to open the draw and the handle came off. Mound in the bathroom. Cracked tiles etc. A dirty iron that left marks on our clothes. Breakfast was very small. It arrived before our coffee. Plates and cups were chipped. There are lots of other things but I won't go on.
Donna Sep 10, 2017 Stratford-upon-Avon, United Kingdom
Enjoyed Most
Friendly staff and flexibility
Other Comments
Good location - the interior refurbishment programme will benefit the overall impression.
Tom Sep 03, 2017 Moreton-in-Marsh, United Kingdom
Enjoyed Most
The spacious bedroom and lovely breakfast
Chris Aug 22, 2017 Broadstone, United Kingdom
Enjoyed Most
the staff where all very nice , and location spot on
Other Comments
the hotel is about to under go major refurbishment ,which it desperately needs, at present there is scaffold up, and builders dust everywhere,
lee Aug 22, 2017 Stratford-upon-Avon, United Kingdom
Enjoyed Most
The room was amazing, we were upgraded to a Suite which was lovely and sad we were only staying one night!
Alison Sep 02, 2017 Gosport, United Kingdom
Enjoyed Most
Lovely big room, comfy bed and nice clean fresh sheets
Other Comments
A lighter quilt would have been nice
Angela Aug 27, 2017 Derby, United Kingdom
Enjoyed Most
Good location, great rooms and fantastic staff. I stayed in an un renovated room (as they have begun work) it was still very comfortable. The staff were great - especially Sara who made my stay feel like I was coming back to family or friends while still being very professional. For me, this was the best of big hotel while being a small and friendly place. There are two wonderful garden and lounge areas to relax in also.
Mike Aug 09, 2017 Wandal, QLD, Australia
Other Comments
Nice hotel and friendly staff, goof location for our trip to the theatre. We did not get our glass of fizz and we had to remind but it was too late to have it by then. Breakfast was good.
Emma Aug 20, 2017 Burgess Hill, United Kingdom
Enjoyed Most
Good location
Other Comments
Scaffolding on outside rather spoilt the experience and as we were near the top of the building the lack of a lift was a problem. if we go again we would request a lower room. Room was rather small.
apollo Aug 20, 2017 Coventry, United Kingdom
Enjoyed Most
The staff were very accommodating. Location was excellent.
Other Comments
The hotel was very tired. The rooms need a refurb.
Sally Aug 06, 2017 Rotherham, United Kingdom

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The Academy