Central London

The Academy

Member rates available
Travelzoo Staff

Why We Love It

  • It's a 4-star boutique Georgian townhouse in London's bustling West End
  • Close to Covent Garden, Chinatown, the shops of Soho & Oxford Street, & the British Museum
  • Square Meal praises the hotel for having "the quirkiness & warmth of a large private home"

90% (239 Member Ratings)

"Location ambience staff"
Sep 26, 2016
formby, United Kingdom


Map & Directions

The hotel is a 4-minute walk from Goodge Street Tube and five minutes from Tottenham Court Road Tube; both stations are on the Northern line, though Tottenham Court Road is also on the Central Line. Paddington Station is a 10-minute taxi ride away at approximately £12-£14, or you can take the Bakerloo Line direct from Oxford Circus.

Rooms & Rates

Check Rates


The Academy is a 4-star boutique townhouse complex in London's bustling West End. The 18th-century hotel is made up of five Georgian townhouses in Bloomsbury and "offers a sense of sanctuary just yards from the bustle of Bloomsbury and Oxford Street", says Frommer's.

The hotel is in a great location -- Covent Garden is a 15-minute walk away, the shops on Oxford Street are a 14-minute walk away and Bond Street is a 22-minute walk away.

Through wide, twisting corridors and staircases you'll find 49 rooms and suites restored to accentuate their Regency character, some with views over the property's private courtyard gardens. Some of the Junior Suites include marble fireplaces, and all have Nespresso machines. Homely features include a well-stocked library, antique furniture and floral fabrics.

Guests can dine in the Alchemy Bar, which serves classic British dishes such as beer-battered fish and chips with mushy peas, as well as international cuisine. You can take afternoon tea in the library, the conservatory or one of the two private courtyard gardens.

Check out our Local Deals for London for discounts on afternoon tea, city tours, shows and more.

From the press:

  • "The Academy goes for the country intellectual look, in keeping with Bloomsbury's studious yet decadent history" -- Time Out
  • "A private courtyard garden adds allure to this cosy boutique hotel set in a series of renovated Georgian townhouses in Bloomsbury" -- Zagat



  • Infant cots / cribs
  • Bar
  • Newspaper / magazines
  • Restaurant
  • No pets allowed
  • 100% smoke-free
  • No elevator / lift


  • 24-hour front desk
  • 24-hour room service
  • 24-hour security
  • Baby-sitting service on request
  • Chauffeur service (fees apply)
  • Concierge service
  • Currency exchange / ATM
  • Express check-in / checkout
  • Laundry / dry cleaning

Room amenities

  • Air-conditioning
  • Central heating
  • Coffee / tea-making facilities
  • Iron and ironing board
  • Mini bar
  • Outdoor space for some rooms
  • Safe
  • Flatscreen TV
  • iPod/iPhone docking station


  • Complimentary Wi-Fi throughout


  • Bathrobes and slippers
  • Hair-dryer
  • Luxury toiletries
  • Bathtub or shower


  • Public car park (fees apply)

Please note: Some amenities may not be available in all rooms and some amenities or services incur an additional charge and are subject to change. Please check with the hotel directly.


Check-in: Standard check-in time: 2pm. Minimum age required to check in: 18.

Checkout: Standard checkout time: 11am.

Children and additional guests: There is no extra bed available.
The Junior Suite Family can accommodate up to 4 adults. There is no supplement but breakfast is not included.

Pets: No pets allowed.

Cancellation: Cancellation policy & booking conditions vary by 'rate plan'. These will be displayed on the payment page after you have searched for your dates and selected a rate.

Additional details: The hotel will charge a £50 pre-authorization for incidentals.

Have a Question?

1-877-966-0000 Email Us Check the F.A.Q.
Agents available Mon-Fri 9am-9pm & Sat-Sun 12pm-8pm ET

Rates may vary by date, are subject to availability and are not guaranteed until your purchase is complete.

The room rates listed are for double occupancy per room unless otherwise stated and exclude tax recovery charges and service fees.

*Unless otherwise stated, Travelzoo-exclusive extras are valid once per stay (based on two adults sharing). Value is an estimate based on double occupancy. Extras are only included with Member Rates and may not be available on all dates. Extras are non-transferable and have no cash value. Total value may vary depending on time of booking and availability. When included, breakfast may be limited to 2 guests per stay subject to hotel’s discretion. Other restrictions may apply; see our T&Cs for details.

It is the responsibility of the hotel chain and/ or the individual property to ensure the accuracy of the photos displayed. Travelzoo is not responsible for any inaccuracies in the photos.

239 Member Reviews
(90% Positive)
The reviews below reflect feedback for all deals offered by this business.
Quality of Service
Value for the Money
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Enjoyed Most
Other Comments
Posted By
Enjoyed Most: Location was fantastic
Other Comments: Cleanliness of the hotel and a cold cooked breakfast on cold plates
Sian Oct 10, 2016 Bangor, United Kingdom
Enjoyed Most: Location ambience staff
Mary Sep 26, 2016 formby, United Kingdom
Enjoyed Most: Being upgraded to a Suite! Beautiful large room, very well equipped.
Other Comments: Eating options a little bit confused. The hotel suggests you can eat in the bar but it was all a little vague so we opted to go out instead. Probably missed out as the cooked breakfast was very good.
Gloria Sep 19, 2016 Solihull, United Kingdom
Enjoyed Most: Great location. Rooms are small by North American standards, but quite adequate. Staff were super. No elevator, but air conditioning.
Other Comments: Our package came with a full breakfast, which was substantial. Would have been nice to be able to opt for something smaller, like eggs on toast, and then upgrade from coffee to a cappuccino. But that is a small quibble.
Bradley Sep 18, 2016 Ottawa, ON, Canada
Enjoyed Most: Very quiet and welcoming
Other Comments: Only down side was breakfast was a little disorganised as we had to wait 20 min for our full english which was very nice but they had run out of brown sauce!
Terry Aug 30, 2016 Kedington, United Kingdom
Enjoyed Most: Room air conditioning
Jackie Aug 27, 2016 Chatham Kent, United Kingdom
Enjoyed Most: Breakfast
Other Comments: The wifi did not work and the room was so outdated that I could not even use a dryer in the bathroom.
Brittany Aug 22, 2016 Orlando, FL, United States
Enjoyed Most: Helpful friendly staff. Restaurant staff lovely. Hotel communal parts very good. Comfy beds with nice linen and nice fluffy towels,
Other Comments: There are no lifts so if you have trouble with stairs ask for a lower floor. We were on the top floor and it was a long way up, but they did carry our luggage up for us.
Linda Aug 21, 2016 Halifax, United Kingdom
Enjoyed Most: Staff were so friendly and helpful
JANINE Aug 16, 2016 Cheltenham, United Kingdom
Enjoyed Most: The staff were very helpful and friendly
Johanna Aug 08, 2016 Nottingham, United Kingdom

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