Central London

The Academy

Member rates available
Travelzoo Staff

Why We Love It

  • It's a 4-star boutique Georgian townhouse in London's bustling West End
  • Close to Covent Garden, Chinatown, the shops of Soho & Oxford Street, & the British Museum
  • Square Meal praises the hotel for having "the quirkiness & warmth of a large private home"

90% (187 Member Ratings)

"Cream tea was nice and handy location"
May 19, 2017
Whitstable, United Kingdom


Map & Directions

The hotel is a 4-minute walk from Goodge Street Tube and five minutes from Tottenham Court Road Tube; both stations are on the Northern line, though Tottenham Court Road is also on the Central Line. Paddington Station is a 10-minute taxi ride away at approximately £12-£14, or you can take the Bakerloo Line direct from Oxford Circus.

Rooms & Rates

Check Rates


The Academy is a 4-star boutique townhouse complex in London's bustling West End. The 18th-century hotel is made up of five Georgian townhouses in Bloomsbury and "offers a sense of sanctuary just yards from the bustle of Bloomsbury and Oxford Street", says Frommer's.

The hotel is in a great location -- Covent Garden is a 15-minute walk away, the shops on Oxford Street are a 14-minute walk away and Bond Street is a 22-minute walk away.

Through wide, twisting corridors and staircases you'll find 49 rooms and suites restored to accentuate their Regency character, some with views over the property's private courtyard gardens. Some of the Junior Suites include marble fireplaces, and all have Nespresso machines. Homely features include a well-stocked library, antique furniture and floral fabrics.

Guests can dine in the Alchemy Bar, which serves classic British dishes such as beer-battered fish and chips with mushy peas, as well as international cuisine. You can take afternoon tea in the library, the conservatory or one of the two private courtyard gardens.

Check out our Local Deals for London for discounts on afternoon tea, city tours, shows and more.

From the press:

  • "The Academy goes for the country intellectual look, in keeping with Bloomsbury's studious yet decadent history" -- Time Out
  • "A private courtyard garden adds allure to this cosy boutique hotel set in a series of renovated Georgian townhouses in Bloomsbury" -- Zagat



  • Infant cots / cribs
  • Bar
  • Newspaper / magazines
  • Restaurant
  • No pets allowed
  • 100% smoke-free
  • No elevator / lift


  • 24-hour front desk
  • 24-hour room service
  • 24-hour security
  • Baby-sitting service on request
  • Chauffeur service (fees apply)
  • Concierge service
  • Currency exchange / ATM
  • Express check-in / checkout
  • Laundry / dry cleaning

Room amenities

  • Air-conditioning
  • Central heating
  • Coffee / tea-making facilities
  • Iron and ironing board
  • Mini bar
  • Outdoor space for some rooms
  • Safe
  • Flatscreen TV
  • iPod/iPhone docking station


  • Complimentary Wi-Fi throughout


  • Bathrobes and slippers
  • Hair-dryer
  • Luxury toiletries
  • Bathtub or shower


  • Public car park (fees apply)

Please note: Some amenities may not be available in all rooms and some amenities or services incur an additional charge and are subject to change. Please check with the hotel directly.


Check-in: Standard check-in time: 2pm. Minimum age required to check in: 18.

Checkout: Standard checkout time: 11am.

Children and additional guests: There is no extra bed available.

Pets: No pets allowed.

Cancellation: Cancellation policy & booking conditions vary by 'rate plan'. These will be displayed on the payment page after you have searched for your dates and selected a rate.

Additional details: The hotel will charge a £50 pre-authorization for incidentals.

Have a Question? Contact Travelzoo.

Customer Service available 24 hours

Rates may vary by date, are subject to availability and are not guaranteed until your purchase is complete.

The room rates listed are for double occupancy per room unless otherwise stated and exclude tax recovery charges and service fees.

It is the responsibility of the hotel chain and/or the individual property to ensure the accuracy of the photos displayed. Travelzoo is not responsible for any inaccuracies in the photos.

90% Positive
(187 Member Reviews)
Ratings & reviews reflect verified member feedback for The Academy over the past 15 months.
3.9 Ambiance
4.5 Location
3.9 Rooms
4.4 Quality of Service
4.1 Value for the Money
Show Reviews
Enjoyed Most
Cream tea was nice and handy location
Other Comments
Decor was very tired. Bedroom was disappointing. Evidence of water leaks on ceiling and very small.
Gareth May 19, 2017 Whitstable, United Kingdom
Enjoyed Most
Lovely upgrade to a. Suite. Very nice afternoon tea. Good breakfast options.
Other Comments
Spotty wifi. Overall good stay
Lisa May 07, 2017 Oakhurst, NJ, United States
Enjoyed Most
The standard of everything and the quiet yet convenient location
Other Comments
Staff were excellent. Food was excellent also including the scones and breakfast
Margaret Apr 26, 2017 Stourbridge, United Kingdom
Enjoyed Most
Staff were friendly
Other Comments
Walls were thin, you could hear movement from others upstairs. The aircon was very noisy.
Marie Apr 17, 2017 Sittingbourne, United Kingdom
Enjoyed Most
Excellent location and the friendliness of the staff who were willing at any time to deal with any kind of problem,particularly with information about places of interest and getting around central London
Maurice Apr 13, 2017 Newport, United Kingdom
Enjoyed Most
The breakfast
Laura Mar 22, 2017 Barcelona, Spain
Travelzoo Deal Expert
Enjoyed Most
The townhouse atmosphere and the location
Other Comments
Room #6 would be happy to get new windows as slight wind came through and defenitely needs a new tap in the shower
Tim Mar 22, 2017 Hamburg, Germany
Travelzoo Deal Expert
Enjoyed Most
Lovely room - we were upgraded to a suite. Very helpful staff. Ideal location.
mark Feb 27, 2017 Reigate, United Kingdom
Enjoyed Most
The setting and location
Other Comments
Great deal. Friendly staff. Amazing breakfast.
Kirsten Feb 13, 2017 Surrey, United Kingdom
Enjoyed Most
The friendly staff and exceptional service
Other Comments
I didn't know what to expect and I was on my own in London in the middle of Winter. I was bowled away by the kind welcome, beautiful room and delicious afternoon tea. This is a lovely hotel.
Nia Feb 10, 2017 Llandudno, United Kingdom

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The Academy