Explore a culture shaped by centuries of politics.
Be dazzled by living history. Travelers can enjoy the daily changing of the guard at Gyeongbokgung Palace, a tradition since the 14th century. For a slice of 20th-century history, the DMZ (Demilitarized Zone) -- the neutral buffer between North and South Korea -- has transformed into a tourist destination.Learn More
Enjoy ancient and modern architectural contrasts.
As part of \"Visit Korea Year,\" Seoul has been dubbed \"The World Design Capital 2010.\" It's easy to see why. A juxstaposition of ancient temples and modern architecture provide fascinating eye candy for visitors strolling this 600-year-old city. Among the city's highlights: Banpo Bridge's Moonlight Rainbow Fountain, the longest bridge fountain on earth.Learn More
Dine on bibimbap, kimchi and samgyetang.
Savor traditional Korean cuisine in the land where it was born. Meals here are a balance of yin and yang -- tempering spicy with cool, and sweet with salty. Most will include rice and a Korean staple, kimchi. Learn what that is, along with other traditional dishes such as bibimbap, samgyetang and bulgogi.Learn More
Live with and learn from Buddhist monks.
It's rare that Buddhist monks open temples up to overnight tourists. But in South Korea, this unique cultural experience is encouraged. Get a glimpse of Korean Buddhist life -- and perhaps find that inner peace -- with a temple stay. More than a dozen extend the invitation throughout the country.Learn More
Find unique holiday shopping opportunities.
Brag to friends about holiday shopping (or post-holiday shopping) in South Korea. From the bustling Gukje Market in Busan to the high-end retailers of Myeongdong in Seoul, there are plenty of places to splurge on souvenirs such as hanbok (traditional Korean dress) and colorful Hallyu (Korean pop culture) items.Learn More