New Road Hotel

Travelzoo Staff

Why We Love It

  • The hotel opened its doors to guests in mid-April, 2018
  • Facilities include a library, a cereal café and a Marco Pierre White restaurant
  • The nearest London Underground station, Whitechapel, is a 5-minute walk away
  • Tower Bridge and the Tower of London are less than 25 minutes' walk away

Enjoyed This
(114 Member Ratings)
"Great breakfast included on the rate we paid."
Jul 16, 2018
Ilkley, United Kingdom

Map & Directions

The nearest London Underground station is Whitechapel (District and Hammersmith & City lines), less than five minutes' walk from the hotel.

Rooms & Rates

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New Road Hotel is a brand-new boutique hotel in East London's Whitechapel area that opened in mid-April, 2018.

It is based in a former textile factory, and has retained some of its industrial character, with exposed brick walls and warehouse-style rooms. Each floor has a lounge and vending machines, from which you can help yourself to tea, coffee and hot chocolate. There's also a library, a games zone with a pool table, and a cereal café, where you can try a cereal cocktail or create one of your own.

The trendy shops and bars of Shoreditch are a 20-minute stroll away. Head to Columbia Road on a Sunday for its famous flower market or explore the vintage shops of Brick Lane, "full of noise, colour and life" (Lonely Planet). Tower Bridge and the Tower of London are less than 25 minutes' walk from the hotel, while Whitechapel Art Gallery is less than 10 minutes' walk away.

Whitechapel station (for London Underground and Overground services) is less than five minutes' walk away -- from there you can get to Victoria, Westminster or Oxford Street by train in less than 15 minutes.

For lunch or dinner, you can head downstairs to Mr White's English Chophouse -- the first Marco Pierre White Chophouse in London. Expect classic British dishes with a French flair.

Rooms are compact and "stylishly functional" (The Daily Telegraph), with large windows. Warehouse K rooms have a king-sized bed and a rainfall shower in the bathroom. Wi-Fi is free.



  • Bar
  • Restaurant
  • No pets allowed
  • 100% smoke-free


  • 24-hour front desk
  • 24-hour security
  • Airport transfer (fees apply)
  • Concierge service
  • Currency exchange / ATM
  • Laundry / dry cleaning
  • Safe in reception

Room amenities

  • Air-conditioning
  • Central heating
  • Outdoor space for some rooms
  • Safe
  • Sitting area
  • Flatscreen TV


  • Complimentary Wi-Fi throughout


  • Hair-dryer
  • Separate shower
  • Luxury toiletries


  • Accessible bathroom in some rooms
  • Accessible meeting room
  • Accessible path of travel
  • Accessible restaurant
  • Facilities for guests with special needs
  • Roll-in shower
  • Wheelchair accessible

Please note: Some amenities may not be available in all rooms and some amenities or services incur an additional charge and are subject to change. Please check with the hotel directly.


Check-in: Standard Time is 3pm.

Minimum age required to check in: 18.

Checkout: Standard Time is 11am.

Children and additional guests: There is no extra bed available.

Pets: No pets allowed.

Cancellation: Cancellation policy & booking conditions vary by 'rate plan'. These will be displayed on the payment page after you have searched for your dates and selected a rate.

Have a Question? Contact Travelzoo.

Customer Service available Mon-Sun, 9am-12 midnight ET

Winner: People's Choice Stevie Awards for Favorite Customer Service

Rates may vary by date, are subject to availability and are not guaranteed until your purchase is complete.

Enjoyed This
(114 Member Ratings)
Ratings & reviews reflect verified member feedback for Horizon Whitechapel Ltd (t/a New Road Hotel) over the past 15 months.
4.4 Ambiance
3.6 Location
4.0 Rooms
4.6 Quality of Service
4.4 Value for the Money
Show Reviews
Enjoyed Most
Great breakfast included on the rate we paid.
Other Comments
Comfortable bed
Ian Jul 16, 2018 Ilkley, United Kingdom
Enjoyed Most
The bed was comfortable The room temperature was perfect and could be adjusted The air conditioning unit was quiet The room was dark All the above meant a great nights sleep
Other Comments
Location great - only a few tube stops to the west end Lost of great Bengali restaurants at the end of the road on the way to the tube station for great, cheap take away dishes Breakfast excellent and freshly prepared Definitely recommend -a great peaceful haven to recharge after a days Sightseeing
Annette Jul 15, 2018 Nottingham, United Kingdom
Enjoyed Most
Easy location to find, situated perfectly for the places we wanted to visit. Good breakfast included and a free welcome drink was great.
Other Comments
Rooms were lovely, did like the hot drinks station on each floor but did think the carpet would suffer after time. Loved the design features of the hotel.
Sarah Jul 10, 2018 Swadlincote, United Kingdom
Enjoyed Most
Staff, quirky functional layout, best cocktail waiter we've ever come across, Tobias on the front desk is extremely helpful, and knowledgeable about the surrounding area
Other Comments
Don't judge a book by it's cover, the area the hotel is in isn't the prettiest part of London, but the hotel is spot on, really enjoyed it.
Tracey Jul 07, 2018 Grantham, United Kingdom
Enjoyed Most
Friendly atmosphere, hotel ethos and excellent breakfasts on offer.
Russ Jul 08, 2018 Cardiff, United Kingdom
Enjoyed Most
Very clean and friendly staff.
Other Comments
Couple of minutes walk from Whitechapel underground station. Nice bar
Gareth Jul 08, 2018 Shrewsbury, United Kingdom
Enjoyed Most
Where to start?!!!! Fabulous place. Wonderful attention to detail (especially international electrical points). Such friendly and helpful staff. Lovely rooms. Fabulous bathrooms........the list goes on!!!!
Other Comments
Loved everything about the place and it will always be the first place we check for availability when we stay in London (which is quite often).
richard Jul 03, 2018 CARMARTHEN, United Kingdom
Enjoyed Most
Quirky. Retains some of the original warehouse features. Professional staff, buzzy ambience.
Other Comments
Like nowhere else we have stayed, and we are well travelled.
David Jun 28, 2018 Skipton, United Kingdom
Enjoyed Most
It's a unique experience & a quirky place to stay, love how it's been converted and the history behind it
Sarah Jul 01, 2018 Rowley Regis, United Kingdom
Enjoyed Most
Hotel style and decor
Other Comments
Breakfast seis vice could be better
Lucy Jun 25, 2018 Kettering, United Kingdom

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