Union Square, San Francisco

Villa Florence

Travelzoo Staff

Why We Love It

  • An Italian-inspired boutique hotel just half a block from Union Square
  • Sits along the cable-car line for quick access to San Francisco attractions
  • All rooms received a chic redo in 2015

"Contemporary surroundings with Tuscan character" -- Fodor's

92% (64 Member Ratings)

"The desk with large mirror and light, seen rarely."
Dec 29, 2016
Sacramento, CA, United States

Map & Directions

The hotel is approximately 20 minutes away from San Francisco International Airport by car and about a 30-minute drive from Oakland International Airport. Cab fare from San Francisco’s airport is approximately $50 one way, while fare from Oakland’s airport is approximately $65 one way. Ride BART (Bay Area Rapid Transit) from San Francisco International Airport to the Powell Street station for less than $9 one way.

Rooms & Rates

Check Rates


The pulse of San Francisco can be felt across the city, and one of the most recognizable spots is Union Square -- known for high-end shopping, dining and a park. The Italian-inspired Villa Florence on Powell Street, and is less than a five-minute walk away from Westfield San Francisco Centre.

When you aren't busy shopping, step right outside the hotel to catch a historic cable car on Powell Street and ride it along the line to area attractions like Fisherman's Wharf and Pier 39. A town car is also available in the morning hours (first come, first served basis) to take guests within a two-mile radius of the hotel.

High ceilings and an ornate chandelier in the lobby give off an elegant vibe. Guests can sip a favourite wine at Bar Norcini, then head out for a Northern Italy-inspired restaurant for dinner. Kuleto's is known for signature dishes like grilled radicchio wrapped in pancetta and saffron risotto with scallops and shrimp.

Drawing from the high fashion inspiration of Florence, the guest rooms received a chic renovation in 2015.

From the press:
  • "Offering contemporary surroundings with Tuscan character and personalized service, it's an attractive alternative to the sometimes sterile chain hotels in the area" --Fodor's



  • Infant cots / cribs
  • Bar
  • Newspaper / magazines
  • Extra beds / roll away beds
  • Gym / fitness center
  • Restaurant
  • No pets allowed


  • 24-hour front desk
  • Baby-sitting service on request
  • Concierge service
  • Laundry / dry cleaning
  • Room service (limited hours)
  • Safe in reception (fees apply)
  • Business center

Room amenities

  • Air-conditioning
  • Central heating
  • Coffee / tea-making facilities
  • Fridge
  • Iron and ironing board
  • Mini bar
  • Pay-per-view / movies on demand
  • Safe
  • DVD / CD player & library
  • Flatscreen TV


  • Internet access (fees apply)


  • Bathrobes
  • Bathtub
  • Hair-dryer
  • Luxury toiletries

Parking A Parking Fee of $58 (plus tax), per day applies and includes in and out privileges.  This rate is subject to change at the discretion of the property.
Charges will be added to your bill at the hotel.

  • Valet service (fees apply)


  • Accessible path of travel
  • Accessible restaurant
  • ADA compliant rooms
  • Roll-in shower
  • Wheelchair accessible

Please note: Some amenities may not be available in all rooms and some amenities or services incur an additional charge and are subject to change. Please check with the hotel directly.


Check-in: Standard check-in time: 3pm. Minimum age required to check in: 18.

Checkout: Standard checkout time: 12pm

Children and additional guests: Children ages 17 and under stay free when occupying the parent or guardian's room, using existing bedding.
Crib available on request, free of charge for children under 2.
Extra bed available on request and in king rooms only: $20 (subject to tax) per night for children and adults.

Pets: No pets allowed.

Fees: This fee is waived for the Travelzoo Deal
A resort fee of $28.00 (includes tax) applies; it includes:

  • WiFi 
  • Fitness Center
  • WiFi
  • In room Lavazza Coffee
  • Business Center and Fitness Center

Cancellation: Cancellation policy & booking conditions vary by 'rate plan'. These will be displayed on the payment page after you have searched for your dates and selected a rate.

Have a Question?

1-877-966-0000 Email Us Check the F.A.Q.
Customer Service available 24 hours

Rates may vary by date, are subject to availability and are not guaranteed until your purchase is complete.

The room rates listed are for double occupancy per room unless otherwise stated and exclude tax recovery charges and service fees.

*Unless otherwise stated, Travelzoo-exclusive extras are valid once per stay (based on two adults sharing). Value is an estimate based on double occupancy. Extras are only included with Member Rates and may not be available on all dates. Extras are non-transferable and have no cash value. Total value may vary depending on time of booking and availability. When included, breakfast may be limited to 2 guests per stay subject to hotel’s discretion. Other restrictions may apply; see our T&Cs for details.

It is the responsibility of the hotel chain and/ or the individual property to ensure the accuracy of the photos displayed. Travelzoo is not responsible for any inaccuracies in the photos.

64 Member Reviews
(92% Positive)
Ratings & reviews reflect verified member feedback for Villa Florence over the past 15 months.
Quality of Service
Value for the Money
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Enjoyed Most
Other Comments
Posted By
Enjoyed Most: The desk with large mirror and light, seen rarely.
Other Comments: So sad that Kuletos is closing on Sat. There is no place like it in the area. Bathroom very small. Commode is wedged between tub and TP.
Linda Dec 29, 2016 Sacramento, CA, United States
Enjoyed Most: Great location within walking distance of the shops, restaurants and Market Street mall. Staff was very nice and professional. Parking is not on-site and very expensive ($59.00 /night )
Other Comments: small rooms and smaller bathrooms.
Richard Dec 23, 2016 Monterey, CA, United States
Enjoyed Most: Management responded to concerns. Staff was very friendly and accommodating. Great location, room was clean.
Other Comments: Bed was very hard, took water a long time to get hot, cracked window with lots of debris on outside sill. Info on restaurant was not correct. Toilet paper roll was way to close to toilet hard to access. Maids knocked on your door at 8:30 am to clean room.
judith Dec 21, 2016 cotati, CA, United States
Enjoyed Most: Excellent location, very helpful and friendly staff
Colleen Dec 21, 2016 Vancouver, WA, United States
Enjoyed Most: Jaryn at front desk was the best.!!!! So helpful and picked up on our special occasion. Made us feel so very welcome.
Other Comments: Nice place and location. It is unfortunate that Kuletos may be leaving the premises if the rumor is true. Need to get 2nd elevator working!!!
Helene Dec 20, 2016 San Jose, CA, United States
Enjoyed Most: location
John Dec 12, 2016 Sunnyvale, CA, United States
Enjoyed Most: Courtesy of staff.
Other Comments: Clean; convenient location. Unfortunately they apparently give their tiniest rooms to guests staying with discounted rooms (as we did via TravelZoo). It was literally the smallest hotel room I have ever stayed in.
Howard Dec 12, 2016 Fresno, CA, United States
Enjoyed Most: Very friendly, Room was very nice but a little small. Every one very helpful.
Carrol Dec 12, 2016 Fresno, CA, United States
Enjoyed Most: Service and room
Richard A Dec 11, 2016 Grass Valley, CA, United States
Enjoyed Most: It was very centrally located
Rose Marie Dec 10, 2016 Vallejo, CA, United States

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Villa Florence