Nob Hill

Hotel Emblem

Travelzoo Staff

Why We Love This Hotel

  • Viceroy-owned hotel (opened January 2019) near Union Square and the Theatre District
  • A stylish hotel with references to the Beat Generation throughout
  • Handcrafted cocktails, local draft beers and artisanal coffee are available on site
  • The "Underground Concierge" curates and recommends several uniquely San Francisco walking tours

"Great hotel in SF . Rooms were a bit small but that is normal for SF. Very clean. Very nice and attentive staff. I would go back"
Jul 15, 2019 - Stockton, CA, USA
See All 49 Member Ratings

Rooms & Rates

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Hotel Emblem, a Viceroy property opened in January 2019, is an homage to San Francisco's influence on one of the country's most culturally vibrant movements -- the Beat Generation. A writer's alcove with a vintage typewriter in the lobby, Kerouac-inspired cocktails and mid-century modern decor set the tone for this throwback hotel.

Obscenity Bar & Lounge, the scene for live jazz and poetry slams, serves up handcrafted cocktails and local beers, while the Bluestone Lane Coffee Shop brews artisanal espresso drinks. Literary buffs will get a kick out of the Book Butler, which offers a collection of Beat Generation literature curated by the legendary City Lights Bookstore. For those interested in exploring the city, check out one of the self-guided tours recommended by the Underground Concierge. Options include a tour of the favorite hangout spots of noted beatniks and a guide to the city's most famous stairways and public art.

Rooms are on the small side (largely due to the building’s original structure) but maintain a cool elegance with sage green walls and velvet furnishings. Despite the hotel's historic pretensions, fittings are surprisingly up-to-date with flat-screen TVs, bedside and desk electrical and USB charging ports, Nespresso coffeemakers and plush pillowtop beds with Italian cotton linens.



  • Infant cots / cribs
  • Bar
  • Gym / fitness center
  • Restaurant
  • Pet-friendly
  • 100% smoke-free


  • 24-hour front desk
  • 24-hour room service
  • Bike rental
  • Concierge service
  • Laundry / dry cleaning
  • Safe in reception (fees apply)

Room amenities

  • Air-conditioning
  • Central heating
  • Coffee / tea-making facilities
  • Iron and ironing board
  • Safe
  • Sitting area
  • Flatscreen TV
  • iPod/iPhone docking station


  • Complimentary Internet access
  • Complimentary Wi-Fi in guest rooms
  • Complimentary Wi-Fi in public areas
  • Complimentary Wi-Fi throughout
  • High-Speed Wi-Fi (fees apply)


  • Bathrobes and slippers
  • Bathtub
  • Hair-dryer
  • Luxury toiletries
  • Bathtub or shower


  • Valet service (fees apply)


  • Accessible bathroom in some rooms
  • Accessible meeting room
  • Accessible parking
  • Accessible path of travel
  • Accessible restaurant
  • Accessible spa
  • ADA compliant rooms
  • Roll-in shower
  • Wheelchair accessible


Check-in: Standard Time is 3pm.

Minimum age required to check in: 18

Checkout: Standard Time is 12pm.

Children and additional guests: Children 17 and under stay free of charge when using existing bedding.
Crib/Pack 'n Play available upon request: free of charge.
Extra beds are not available.
Extra guest charges will apply as follows:
US$20 plus tax per stay for older children and adults.

Pets: Pets are allowed on request and will be charged at US$35 plus tax per pet per night.

Fees: A resort/facility fee of US$25 plus tax, per night will be added to the total price of your stay upon check out.

The Amenity Fee includes:

  • Access to Active Sports Club San Francisco
  • High-speed internet access throughout entire property
  • In-room Nespresso coffee & tea service
  • Filtered water stations throughout hotel
  • Oshiburi and welcome refreshment upon arrival
  • Fresh fruit/snacks daily
  • Use of Hotel Bicycles for touring San Francisco
  • Transportation within 1-mile radius of hotel
Charges will be added to your bill at the hotel.

Cancellation: Cancellation policy & booking conditions vary by 'rate plan'. These will be displayed on the payment page after you have searched for your dates and selected a rate.

Additional details: A Valet Parking Fee of $58 per night plus tax applies (with in and out privileges) and will be added to your bill at the hotel. This fee is subject to change without notice and at the discretion of the hotel.

Have a Question? Contact Travelzoo.

Customer Service available Mon-Sun, 9am-9pm ET

Winner: People's Choice Stevie Awards for Favorite Customer Service

Rates may vary by date, are subject to availability and are not guaranteed until your purchase is complete.

Please note: Some amenities and services may not be available in all rooms or may incur an additional charge. All prices stated have been verified at the time of publication and may vary at the discretion of the hotel.

Enjoyed This
(49 Member Ratings)
Ratings & reviews reflect verified member feedback for Hotel Emblem by Viceroy Hotels and Resorts over the past 15 months.
4.7 Ambiance
4.8 Location
4.4 Rooms
4.9 Quality of Service
4.7 Value for the Money
Show Reviews
Enjoyed Most
Other Comments
there were only two bikes and one person daud we could hold them and then the manager said we couldn't also we had a late check out but when i asked the manager he said there was no late checkout on our package. i had to show him the email. ge then said he would accommodate but we were already leaving
Vanessa Jul 15, 2019 Soquel, CA, USA
Enjoyed Most
Great hotel in SF . Rooms were a bit small but that is normal for SF. Very clean. Very nice and attentive staff. I would go back
Larry Jul 15, 2019 Stockton, CA, USA
Enjoyed Most
Great staff, great central location
Other Comments
Rooms were very comfortable and clean.
Marsha Jul 02, 2019 Incline Village, NV, USA
Enjoyed Most
A 50th wedding anniversary weekend made very special by Hotel Emblem. Upon our arrival, wine and chocolates were in our room. Everyone congratulated us and made us feel very special. All in all, a magical weekend for us at Hotel Emblem. Thx for your special with them.
Theresa Jul 01, 2019 SacramentoSacramento, CA, USA
Enjoyed Most
Hotel Emblem is a small boutique hotel near Union Square with less than 100 rooms. Front desk staff and management was very attentive during our stay. Rooms aren't huge but this is San Francisco. We enjoyed the quirkiness of the decor through the hotel. Definitely wouldn't hesitate staying her again.
Adam Jun 18, 2019 Austin, TX, USA
Enjoyed Most
Service and friendliness of all staff
Ringer Jun 18, 2019 Curacao, Netherlands Antilles
Enjoyed Most
Location was fantastic, staff was extremely helpful, the hotel overall was very nice. The water filling stations were also extremely helpful, although half of the ones we tried to use didn't work. The bedding and beds were very comfortable, the TV was a perfect size for the room and the included channels were great.
Other Comments
We wished that there were more amenities included, like a better coffee selection in the room and a more flexible voucher for the provided coffee, or some sort of breakfast inclusion. We desperately wished there was a microwave and fridge in the room, we wasted quite a bit of takeout leftovers because we had no fridge.
Alonna Jun 17, 2019 Sacramento, CA, USA
Enjoyed Most
Front desk staff were great. The rooms are appointed so well. They think of the guest's comfort and needs.
Maureen Jun 16, 2019 Tiverton, RI, USA
Enjoyed Most
Great location,
Other Comments
Staff was very friendly and helpful
Luann Jun 04, 2019 Canton, MI, USA
Enjoyed Most
Very quiet, very comfortable, very friendly staff and great value.
Thomas Jun 04, 2019 Saugatuck, MI, USA

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