$211 – London: 'trendy' new hotel stay w/breakfast, 55% off

New Road Hotel
Sarah Richardson
Deal Expert

The Deal

TOP 20 - Sells out quickly!

This spring, you can be one of the first people to stay at a brand-new hotel in East London. At $211, this opening offer from the "trendy" (The Daily Telegraph) New Road Hotel saves up to 55% on the usual price and includes:

  • Accommodation in a Warehouse K Room, with full English breakfast, for two
  • A welcome drink on arrival -- your choice of a glass of prosecco or wine, beer, single spirit and mixer or a soft drink (worth up to $9 per person)
  • Late checkout until 1pm (worth $71)
  • You can book a cheaper rate on Sundays of $175

Why We Love It

  • The hotel opened its doors to guests in mid-April, 2018
  • Facilities include a library, a cereal café and a Marco Pierre White restaurant
  • The nearest London Underground station, Whitechapel, is a 5-minute walk away
  • Tower Bridge and the Tower of London are less than 25 minutes' walk away


New Road Hotel is a brand-new boutique hotel in East London's Whitechapel area that opened in mid-April, 2018.

It is based in a former textile factory, and has retained some of its industrial character, with exposed brick walls and warehouse-style rooms. Each floor has a lounge and vending machines, from which you can help yourself to tea, coffee and hot chocolate. There's also a library, a games zone with a pool table, and a cereal café, where you can try a cereal cocktail or create one of your own.

The trendy shops and bars of Shoreditch are a 20-minute stroll away. Head to Columbia Road on a Sunday for its famous flower market or explore the vintage shops of Brick Lane, "full of noise, colour and life" (Lonely Planet). Tower Bridge and the Tower of London are less than 25 minutes' walk from the hotel, while Whitechapel Art Gallery is less than 10 minutes' walk away.

Whitechapel station (for London Underground and Overground services) is less than five minutes' walk away -- from there you can get to Victoria, Westminster or Oxford Street by train in less than 15 minutes.

For lunch or dinner, you can head downstairs to Mr White's English Chophouse -- the first Marco Pierre White Chophouse in London. Expect classic British dishes with a French flair.

Rooms are compact and "stylishly functional" (The Daily Telegraph), with large windows. Warehouse K rooms have a king-sized bed and a rainfall shower in the bathroom. Wi-Fi is free.



  • Bar
  • Restaurant
  • No pets allowed
  • 100% smoke-free


  • 24-hour front desk
  • 24-hour security
  • Airport transfer (fees apply)
  • Concierge service
  • Currency exchange / ATM
  • Laundry / dry cleaning
  • Safe in reception

Room amenities

  • Air-conditioning
  • Central heating
  • Outdoor space for some rooms
  • Safe
  • Sitting area
  • Flatscreen TV


  • Complimentary Wi-Fi throughout


  • Hair-dryer
  • Separate shower
  • Luxury toiletries


  • Accessible bathroom in some rooms
  • Accessible meeting room
  • Accessible path of travel
  • Accessible restaurant
  • Facilities for guests with special needs
  • Roll-in shower
  • Wheelchair accessible

Please note: Some amenities may not be available in all rooms and some amenities or services incur an additional charge and are subject to change. Please check with the hotel directly.


Check-in: Standard Time is 3pm.

Minimum age required to check in: 18.

Checkout: Standard Time is 11am.

Children and additional guests: There is no extra bed available.

Pets: No pets allowed.

Cancellation: Cancellation policy & booking conditions vary by 'rate plan'. These will be displayed on the payment page after you have searched for your dates and selected a rate.

55% off

$211 / night


When You Can Go

22 Apr-31 Jul

Enjoyed This
(28 Member Ratings)
"Very friendly reception. Funky bar area."
May 17, 2018
Eastleigh, United Kingdom

Getting There

The nearest London Underground station is Whitechapel (District and Hammersmith & City lines), less than five minutes' walk from the hotel.

Have a Question? Contact Travelzoo.

Customer Service available 24 hours

Rates may vary by date, are subject to availability and are not guaranteed until your purchase is complete.

Enjoyed This
(28 Member Ratings)
Ratings & reviews reflect verified member feedback for Horizon Whitechapel Ltd (t/a New Road Hotel) over the past 15 months.
4.5 Ambiance
3.7 Location
3.9 Rooms
4.6 Quality of Service
4.5 Value for the Money
Show Reviews
Enjoyed Most
Very friendly reception. Funky bar area.
Linda May 17, 2018 Eastleigh, United Kingdom
Enjoyed Most
Fabulous breakfast, and great shower.
Other Comments
Young man on reception was very friendly and helpful sorry didn’t get his name.
Patricia May 16, 2018 Horsehay Telford, United Kingdom
Enjoyed Most
All of the staff were excellent. The Marco Pierre White restaurant was very good.
Other Comments
Way too noisy, didn’t sleep at all. The glazing is completely inadequate. Our room was exceptionally small, even for London standards.
Pat May 12, 2018 Derby, United Kingdom
Enjoyed Most
The staff, who were so friendly and helpful.
Other Comments
We stayed for two nights on a Travelzoo deal and the staff could not have been more friendly and helpful - definitely a strong point. The breakfast was excellent too and we could order as much as we liked! The atmosphere of the hotel was cheerful and friendly. We had no problem with the hotel’s location although not everyone will take to it. The room was nice if a little quirky and the bed was comfortable. The shower was excellent and the room had some nice touches. There were some areas for improvement though, which is not unexpected for such a new hotel: these included the bathroom and toilet floor getting soaked every time the shower was used and the service at breakfast being on the slow side but minor glitches like these are to be expected from a new hotel and did not detract from what was otherwise a very good experience.
Ben May 12, 2018 Cambridge, United Kingdom
Enjoyed Most
Friendly helpful staff. Great atmosphere in bar and restaurant . Lovely breakfast served .
Other Comments
The bathroom was not for us with the semi opaque door right opposite the bed.
marie May 14, 2018 Carshalton, United Kingdom
Enjoyed Most
Atmosphere of a new hotel with streamlined rooms and a delicious included breakfast.Great conversion of an old factory.
Other Comments
Although we chose the hotel as it is in an interesting part of London,3 local tubes were closed as it was a Bank holiday so we walked a long way!
sue May 16, 2018 Saltash, United Kingdom
Enjoyed Most
Great staff
Other Comments
Lovely old building which has been preserved but very modern inside
Alison May 06, 2018 Leamington Spa, United Kingdom
Enjoyed Most
The decor
Philip May 11, 2018 Eastleigh, United Kingdom
Enjoyed Most
The common areas on each floor which had coffee machines and different activities, like pool, or gym, and library.
Other Comments
The light sensor I. Our room was a good idea as the rooms are lovely and dark at night but it was too sensitive and went off every time I waved my arm ! We were impressed by the peace and quiet for a city hotel .
Anna May 05, 2018 Eastbourne, United Kingdom
Enjoyed Most
Breakfast & rooms
Tracey Apr 30, 2018 Wallington, United Kingdom

Your Recently Viewed Deals

Popular pages

$211 – London: 'trendy' new hotel stay w/breakfast, 55% off

$211 / night

55% off

$211 – London: 'trendy' new hotel stay w/breakfast, 55% off

55% off

$211 / night

Top 20 Deal — Sells Out Quickly