Union Square

Villa Florence

Travelzoo Staff

Why We Love It

  • An Italian-inspired boutique hotel a half block from Union Square
  • Sits along the cable car line for quick access to San Francisco attractions
  • All rooms received a chic redo in 2015

"Contemporary surroundings with Tuscan character" -- Fodor's
Enjoyed This
(35 Member Ratings)
"Mary at the Bar"
14. May 2018
Danville, CA, USA

Map & Directions

The hotel is approximately a 20-minute drive from San Francisco International Airport and approximately a 30-minute drive from Oakland International Airport. Cab fare from San Francisco’s airport is approximately $50 one way, while fare from Oakland’s airport is approximately $65 one way. Ride BART (Bay Area Rapid Transit) from San Francisco International Airport to the Powell Street station for less than $9 one way.

Rooms & Rates

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The pulse of San Francisco can be felt across the city, and one of the most recognizable is Union Square -- known for high-end shopping, dining and Union Square Park. The Italian-inspired Villa Florence sits less than a five-minute walk away, and is up Powell Street from Westfield San Francisco Centre.

When you aren't busy shopping, step right outside the hotel to catch a historic cable car on Powell Street and ride it along the line to area attractions like Fisherman's Wharf and Pier 39.

High ceilings and an ornate chandelier in the lobby give off an elegant vibe. Drawing from the high fashion inspiration of Florence, the guestrooms received a chic renovation in 2015.

Grab some breakfast or an Illy coffee at Struzzo, the on-site restaurant and bar. For dinner, try Italian-inspired dishes like Chianti-braised short ribs and roasted vine ripened tomato soup with parmesan crostini, or close the night with a drink at the bar.

From the press:
  • "Offering contemporary surroundings with Tuscan character and personalized service, it's an attractive alternative to the sometimes sterile chain hotels in the area" -- Fodor's



  • Bar
  • Newspaper / magazines
  • Extra beds / roll away beds
  • Gym / fitness center
  • Restaurant
  • No pets allowed


  • 24-hour front desk
  • Concierge service
  • Laundry / dry cleaning
  • Safe in reception (fees apply)
  • Business center

Room amenities

  • Air-conditioning
  • Central heating
  • Coffee / tea-making facilities
  • Fridge
  • Iron and ironing board
  • Mini bar
  • Pay-per-view / movies on demand
  • Safe
  • Flatscreen TV

Internet Included in the nightly Facility Fee.

  • Internet access (fees apply)


  • Bathrobes
  • Bathtub
  • Hair-dryer
  • Luxury toiletries

Parking A Valet Parking Fee of $59 plus tax per day applies and includes in and out privileges. 
This rate is subject to change at the discretion of the property.
Charges will be added to your bill at the hotel.

  • Valet service (fees apply)


  • Accessible bathroom in some rooms
  • Accessible path of travel
  • ADA compliant rooms
  • Roll-in shower
  • Wheelchair accessible


Check-in: Standard Time is 3pm.

Minimum age required to check in: 18.

Checkout: Standard Time is 12pm.

Children and additional guests: Children ages 17 and under stay free when when sharing parents’ room and using existing bedding (on request).
Cribs are not available.
Extra bed available on request and in king rooms only: $20 (subject to tax) per night for children and adults.
Rates are based on double occupancy.  Extra person charge is $20 per person, per night for the 3rd & 4th adult in the room.
Charges will be added to your bill at the hotel.

Pets: No pets allowed.

Fees: A Facility Fee of $29.00 (+ tax = $33.06) applies; the fee includes:WiFi  and access to the Business Center and Fitness Center.
Charges will be added to your bill at the hotel.

Cancellation: Cancellation policy & booking conditions vary by 'rate plan'. These will be displayed on the payment page after you have searched for your dates and selected a rate.

Have a Question? Contact Travelzoo.

Customer Service available Mon-Fri, 8am-6pm AET

Rates may vary by date, are subject to availability and are not guaranteed until your purchase is complete.

Please note: Some amenities and services may not be available in all rooms or may incur an additional charge. All prices stated have been verified at the time of publication and may vary at the discretion of the hotel.

Enjoyed This
(35 Member Ratings)
Ratings & reviews reflect verified member feedback for Villa Florence over the past 15 months.
3.8 Ambiance
4.5 Location
3.7 Rooms
4.3 Quality of Service
4.1 Value for the Money
Show Reviews
Enjoyed Most
Mary at the Bar
Other Comments
Super friendly staff. Great location. Very nice room. Loved the place. Took my husband away to celebrate his birthday
Terry 14. May 2018 Danville, CA, USA
Enjoyed Most
Location and price I got at the time of booking
Other Comments
The valet parking situation is a nightmare! No place to park the car when we got there. We were told to keep driving around the block until one of the other cars could be moved. Every time you drive around the block its 30-40 mins because of the congestion. Would pay for parking somewhere else if I ever returned. Definite downside to this hotel.
30. Apr 2018 Bakersfield, CA, USA
Enjoyed Most
Everything else was wonderful. Just don’t say they will take off half of resort fees and they did not.
Other Comments
You said they would take off half of the resort fee and they said no. Miss communication.
kristine 30. Apr 2018 CayucosCayucos, CA, USA
Enjoyed Most
boutique feel in the heart of union square
Other Comments
great staff, friendly and treated us so very well
beth 30. Apr 2018 Norco, CA, USA
Enjoyed Most
Great location!
Other Comments
room was nice, but bathroom was very tight.
Kimberly 30. Apr 2018 Wilmington, CA, USA
Other Comments
Hotel was overbooked and we were kicked out of the hotel
Natalie 08. Apr 2018 Cypress, CA, USA
Enjoyed Most
Joseph 26. Mar 2018 FresnoFresno, CA, USA
Enjoyed Most
Location was great. Walking distance to almost everything. The only downside is getting to the hotel because of the limited entrance into the street ,where the hotel entrance is located and valet parking is not the greatest.
Mary 20. Mar 2018 Las Vegas, NV, USA
Enjoyed Most
Location ONLY.
Other Comments
Value for the money, construction in progress, elevator reconstruction, room
Enjoyed Most
The breakfast was awesome!
Other Comments
Perfect Location!
Ellen 14. Mar 2018 Gilbert, AZ, USA

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