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The Academy

Member rates available
Travelzoo Staff

Why We Love It

  • It's a 4-star boutique Georgian townhouse in London's bustling West End
  • Close to Covent Garden, Chinatown, the shops of Soho and Oxford Street, and the British Museum
  • Square Meal praises the hotel for having "the quirkiness and warmth of a large private home"

90% (135 Member Ratings)

"The location was perfect for everything that we wanted to do over the weekend."
Aug 15, 2017
Saint Leonards-on-sea, United Kingdom


Map & Directions

The hotel is a 4-minute walk from Goodge Street Tube and five minutes from Tottenham Court Road Tube; both stations are on the Northern line, though Tottenham Court Road is also on the Central Line. Paddington Station is a 10-minute taxi ride away at approximately £12-£14, or you can take the Bakerloo Line direct from Oxford Circus.

Rooms & Rates

Check Rates


The Academy is a 4-star boutique townhouse complex in London's bustling West End. The 18th-century hotel is made up of five Georgian townhouses in Bloomsbury and "offers a sense of sanctuary just yards from the bustle of Bloomsbury and Oxford Street", says Frommer's.

The hotel is in a great location -- the British Museum, dedicated to human history, art and culture, is less than ten minutes' walk away. Covent Garden is a 15-minute walk away, the shops on Oxford Street are a 14-minute walk away and Bond Street is a 22-minute walk away.

Through twisting corridors and staircases you'll find 49 rooms and suites restored to accentuate their Regency character, some with views over the property's private courtyard gardens. Some of the Junior Suites include marble fireplaces, and all have Nespresso machines. Homely features include a well-stocked library, antique furniture and floral fabrics. The hotel also offers a 24-hour porter service.

Guests can dine in the Alchemy Bar, which serves classic British dishes such as beer-battered fish and chips with mushy peas, as well as international cuisine. You can take afternoon tea in the library or the conservatory.

Note: The hotel will be undergoing refurbishment, public areas, bedrooms and bathrooms will be renovated one townhouse at a time, with minimal disturbance to guests. There will be some scaffolding around the hotel until 30 September.

From the press:

  • "The Academy goes for the country intellectual look, in keeping with Bloomsbury's studious yet decadent history" -- Time Out
  • "A private courtyard garden adds allure to this cosy boutique hotel set in a series of renovated Georgian townhouses in Bloomsbury" -- Zagat



  • Infant cots / cribs
  • Bar
  • Newspaper / magazines
  • Restaurant
  • No pets allowed
  • 100% smoke-free
  • No elevator / lift


  • 24-hour front desk
  • 24-hour room service
  • 24-hour security
  • Baby-sitting service on request
  • Chauffeur service (fees apply)
  • Concierge service
  • Currency exchange / ATM
  • Express check-in / checkout
  • Laundry / dry cleaning

Room amenities

  • Air-conditioning
  • Central heating
  • Coffee / tea-making facilities
  • Iron and ironing board
  • Mini bar
  • Outdoor space for some rooms
  • Safe
  • Flatscreen TV
  • iPod/iPhone docking station


  • Complimentary Wi-Fi throughout


  • Bathrobes and slippers
  • Hair-dryer
  • Luxury toiletries
  • Bathtub or shower


  • Public car park (fees apply)

Please note: Some amenities may not be available in all rooms and some amenities or services incur an additional charge and are subject to change. Please check with the hotel directly.


Check-in: Standard check-in time: 2pm. Minimum age required to check in: 18.

Checkout: Standard checkout time: 11am.

Children and additional guests: There is no extra bed available. 
The Junior Suite Family can accommodate up to 4 adults. There is no supplement but breakfast is not included.

Pets: No pets allowed.

Cancellation: Cancellation policy & booking conditions vary by 'rate plan'. These will be displayed on the payment page after you have searched for your dates and selected a rate.

Additional details: The hotel will be undergoing refurbishment, public areas, bedrooms and bathrooms will be renovated one townhouse at a time, with minimal disturbance to guests. There will be some scaffolding around the hotel until 30 September.

The hotel will charge a £50 pre-authorization for incidentals.

Have a Question? Contact Travelzoo.

Customer Service available 24 hours

Rates may vary by date, are subject to availability and are not guaranteed until your purchase is complete.

The room rates listed are for double occupancy per room unless otherwise stated and exclude tax recovery charges and service fees.

It is the responsibility of the hotel chain and/or the individual property to ensure the accuracy of the photos displayed. Travelzoo is not responsible for any inaccuracies in the photos.

90% Positive
(135 Member Reviews)
Ratings & reviews reflect verified member feedback for The Academy over the past 15 months.
3.9 Ambiance
4.5 Location
3.8 Rooms
4.5 Quality of Service
4.1 Value for the Money
Show Reviews
Enjoyed Most
The location was perfect for everything that we wanted to do over the weekend.
Paul Aug 15, 2017 Saint Leonards-on-sea, United Kingdom
Enjoyed Most
Location, staff very friendly and approachable.
Other Comments
room not cleaned she when we returned 2.30 2nd day. when asked was seen to promptly but complimentary tea/coffee and toiletries not restocked. had asked in advance for a room with additional power points as daughter has hearing equipment that requires charging overnight but there was only 1x Power socket free in the room! We kindly defined the prosecco as we do not drink. it was mentioned we would be given soft drinks or alternative gesture but none was given. I was too embarrassed to ask again as I had mentioned it again on the 2nd day.
Sarvat Aug 14, 2017 Wakefield, United Kingdom
Enjoyed Most
Good location, great rooms and fantastic staff. I stayed in an un renovated room (as they have begun work) it was still very comfortable. The staff were great - especially Sara who made my stay feel like I was coming back to family or friends while still being very professional. For me, this was the best of big hotel while being a small and friendly place. There are two wonderful garden and lounge areas to relax in also.
Mike Aug 09, 2017 Wandal, QLD, Australia
Enjoyed Most
The breakfast.
Clare Aug 01, 2017 Manchester, United Kingdom
Enjoyed Most
The staff were very accommodating. Location was excellent.
Other Comments
The hotel was very tired. The rooms need a refurb.
Sally Aug 06, 2017 Rotherham, United Kingdom
Enjoyed Most
Quiet room & a nice breakfast
Caroline Aug 05, 2017 Fareham, United Kingdom
Enjoyed Most
Location and ambience
Other Comments
A fantastic place to relax and in a location near enough to see all the London sites of interest
Paul Jul 24, 2017 CambridgeCambridge, United Kingdom
Enjoyed Most
Pleasant, quiet, well located hotel at a great price!
Liz Jul 31, 2017 Sonoma, CA, United States
Enjoyed Most
Staff were very good and breakfast was excellent.
Other Comments
Room was poor, blind broken, window didn't open, Air Conditioner leaked water on the floor and the wallpaper peeling. Just general poorly maintained.
robert Jul 31, 2017 Chelmsford, United Kingdom
Enjoyed Most
Nice Hotel which was easily accessible from central London and Euston
Other Comments
If I was to go again, I would request a low room as there was no lift and it was 60+ stairs to our room.
Elaine Jul 04, 2017 Rochdale, United Kingdom

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The Academy