$200 – West End Stay w/Breakfast & Bubbly, Was $310

The Academy
Travelzoo Staff

The Deal

TOP 20 - Sells out quickly!

Save up to 35% on stays at an 18th-century Georgian townhouse in the heart of London's West End. Overnight breaks are now $200 per room and include:

  • Accommodation in a Double Room
  • Full English breakfast (worth $25 per person)
  • A glass of prosecco (worth $9 per person)
  • $284... in a Junior Suite

Why We Love It

  • It's a 4-star boutique Georgian townhouse in London's bustling West End
  • Close to Covent Garden, Chinatown, the shops of Soho and Oxford Street, and the British Museum
  • Square Meal praises the hotel for having "the quirkiness and warmth of a large private home"


The Academy is a 4-star boutique townhouse complex in London's bustling West End. The 18th-century hotel is made up of five Georgian townhouses in Bloomsbury and "offers a sense of sanctuary just yards from the bustle of Bloomsbury and Oxford Street", says Frommer's.

The hotel is in a great location -- the British Museum, dedicated to human history, art and culture, is less than ten minutes' walk away. Covent Garden is a 15-minute walk away, the shops on Oxford Street are a 14-minute walk away and Bond Street is a 22-minute walk away.

Through twisting corridors and staircases you'll find 49 rooms and suites restored to accentuate their Regency character, some with views over the property's private courtyard gardens. Some of the Junior Suites include marble fireplaces, and all have Nespresso machines. Homely features include a well-stocked library, antique furniture and floral fabrics. The hotel also offers a 24-hour porter service.

Guests can dine in the Alchemy Bar, which serves classic British dishes such as beer-battered fish and chips with mushy peas, as well as international cuisine. You can take afternoon tea in the library or the conservatory.

Note: The hotel will be undergoing refurbishment from 1 September, 2017-1 April, 2018. Public areas, bedrooms and bathrooms will be renovated one townhouse at a time, with minimal disturbance to guests. There will be some scaffolding around the hotel and the conservatory garden will be closed.

From the press:

  • "The Academy goes for the country intellectual look, in keeping with Bloomsbury's studious yet decadent history" -- Time Out
  • "A private courtyard garden adds allure to this cosy boutique hotel set in a series of renovated Georgian townhouses in Bloomsbury" -- Zagat



  • Infant cots / cribs
  • Bar
  • Newspaper / magazines
  • Restaurant
  • No pets allowed
  • 100% smoke-free
  • No elevator / lift


  • 24-hour front desk
  • 24-hour room service
  • 24-hour security
  • Baby-sitting service on request
  • Chauffeur service (fees apply)
  • Concierge service
  • Currency exchange / ATM
  • Express check-in / checkout
  • Laundry / dry cleaning

Room amenities

  • Air-conditioning
  • Central heating
  • Coffee / tea-making facilities
  • Iron and ironing board
  • Mini bar
  • Outdoor space for some rooms
  • Safe
  • Flatscreen TV
  • iPod/iPhone docking station


  • Complimentary Wi-Fi throughout


  • Bathrobes and slippers
  • Hair-dryer
  • Luxury toiletries
  • Bathtub or shower


  • Public car park (fees apply)

Please note: Some amenities may not be available in all rooms and some amenities or services incur an additional charge and are subject to change. Please check with the hotel directly.


Check-in: Standard check-in time: 2pm. Minimum age required to check in: 18.

Checkout: Standard checkout time: 11am.

Children and additional guests: There is no extra bed available. 
The Junior Suite Family can accommodate up to 4 adults. There is no supplement but breakfast is not included.

Pets: No pets allowed.

Cancellation: Cancellation policy & booking conditions vary by 'rate plan'. These will be displayed on the payment page after you have searched for your dates and selected a rate.

Additional details: The hotel will charge a £50 pre-authorization for incidentals.

Exclusive Member Rates

$200 / night


When You Can Go

  • Thu-Mon 17 Jul; 1-31 Aug; Thu-Mon 17 Sep

90% (190 Member Ratings)

"Cream tea was nice and handy location"
May 19, 2017
Whitstable, United Kingdom

Getting There

The hotel is a 4-minute walk from Goodge Street Tube and five minutes from Tottenham Court Road Tube; both stations are on the Northern line, though Tottenham Court Road is also on the Central Line. Paddington Station is a 10-minute taxi ride away at approximately £12-£14, or you can take the Bakerloo Line direct from Oxford Circus.

Have a Question? Contact Travelzoo.

Customer Service available 24 hours

Rates may vary by date, are subject to availability and are not guaranteed until your purchase is complete.

The room rates listed are for double occupancy per room unless otherwise stated and exclude tax recovery charges and service fees.

It is the responsibility of the hotel chain and/or the individual property to ensure the accuracy of the photos displayed. Travelzoo is not responsible for any inaccuracies in the photos.

90% Positive
(190 Member Reviews)
Ratings & reviews reflect verified member feedback for The Academy over the past 15 months.
3.9 Ambiance
4.5 Location
3.9 Rooms
4.4 Quality of Service
4.1 Value for the Money
Show Reviews
Enjoyed Most
Staff were lovely and the room in general was nice. The cream tea was enjoyable and the breakfast was excellent. The hotel location was good and there was a very pleasant garden at the rear.
Other Comments
We didn't an get upgraded room or early check in. Our room was on the 3rd floor which was up six flights of stair and with breakfast in the basement that was7 flights! The shower tray in the bathroom looked rank it was very old and tatty. My card details were taken at check and although we didn't buy anything on my return home I saw £30 had been taken from my account. When we contacted the hotel they told me they would refund the money.
Sally Jun 14, 2017 Usk, United Kingdom
Enjoyed Most
Cream tea
Other Comments
We had a problem getting back into the hotel at around midnight. We were told to ring the bell if it was after 10pm but were left standing outside for over 15 minutes with some other guests. We could see the porter through the window but he was on his mobile phone. We knocked on the window and the door - he saw us and just ignored us.
Melanie Jun 12, 2017 Camberley, United Kingdom
Enjoyed Most
Theresa May 23, 2017 Stonehaven , Aberdeenshire, United Kingdom
Enjoyed Most
Cream tea was nice and handy location
Other Comments
Decor was very tired. Bedroom was disappointing. Evidence of water leaks on ceiling and very small.
Gareth May 19, 2017 Whitstable, United Kingdom
Enjoyed Most
Lovely upgrade to a. Suite. Very nice afternoon tea. Good breakfast options.
Other Comments
Spotty wifi. Overall good stay
Lisa May 07, 2017 Oakhurst, NJ, United States
Enjoyed Most
The standard of everything and the quiet yet convenient location
Other Comments
Staff were excellent. Food was excellent also including the scones and breakfast
Margaret Apr 26, 2017 Stourbridge, United Kingdom
Enjoyed Most
Staff were friendly
Other Comments
Walls were thin, you could hear movement from others upstairs. The aircon was very noisy.
Marie Apr 17, 2017 Sittingbourne, United Kingdom
Enjoyed Most
Excellent location and the friendliness of the staff who were willing at any time to deal with any kind of problem,particularly with information about places of interest and getting around central London
Maurice Apr 13, 2017 Newport, United Kingdom
Enjoyed Most
The breakfast
Laura Mar 22, 2017 Barcelona, Spain
Travelzoo Deal Expert
Enjoyed Most
The townhouse atmosphere and the location
Other Comments
Room #6 would be happy to get new windows as slight wind came through and defenitely needs a new tap in the shower
Tim Mar 22, 2017 Hamburg, Germany
Travelzoo Deal Expert

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$200 – West End Stay w/Breakfast & Bubbly, Was $310

Exclusive Member Rates

$200 / night