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Union Square

Villa Florence

Travelzoo Staff

Why We Love It

  • An Italian-inspired boutique hotel a half block from Union Square
  • Sits along the cable car line for quick access to San Francisco attractions
  • All rooms received a chic redo in 2015

"Contemporary surroundings with Tuscan character" -- Fodor's
Enjoyed This
(43 Member Ratings)
"The breakfast was awesome!"
Mar 14, 2018
Gilbert, AZ, USA

Map & Directions

The hotel is approximately a 20-minute drive from San Francisco International Airport and approximately a 30-minute drive from Oakland International Airport. Cab fare from San Francisco’s airport is approximately $50 one way, while fare from Oakland’s airport is approximately $65 one way. Ride BART (Bay Area Rapid Transit) from San Francisco International Airport to the Powell Street station for less than $9 one way.

Rooms & Rates

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The pulse of San Francisco can be felt across the city, and one of the most recognizable is Union Square -- known for high-end shopping, dining and Union Square Park. The Italian-inspired Villa Florence sits less than a five-minute walk away, and is up Powell Street from Westfield San Francisco Centre.

When you aren't busy shopping, step right outside the hotel to catch a historic cable car on Powell Street and ride it along the line to area attractions like Fisherman's Wharf and Pier 39.

High ceilings and an ornate chandelier in the lobby give off an elegant vibe. Drawing from the high fashion inspiration of Florence, the guestrooms received a chic renovation in 2015.

Grab some breakfast or an Illy coffee at Struzzo, the on-site restaurant and bar. For dinner, try Italian-inspired dishes like Chianti-braised short ribs and roasted vine ripened tomato soup with parmesan crostini, or close the night with a drink at the bar.

From the press:
  • "Offering contemporary surroundings with Tuscan character and personalized service, it's an attractive alternative to the sometimes sterile chain hotels in the area" -- Fodor's



  • Bar
  • Newspaper / magazines
  • Extra beds / roll away beds
  • Gym / fitness center
  • Restaurant
  • No pets allowed


  • 24-hour front desk
  • Concierge service
  • Laundry / dry cleaning
  • Safe in reception (fees apply)
  • Business center

Room amenities

  • Air-conditioning
  • Central heating
  • Coffee / tea-making facilities
  • Fridge
  • Iron and ironing board
  • Mini bar
  • Pay-per-view / movies on demand
  • Safe
  • Flatscreen TV

Internet Included in the nightly Facility Fee.

  • Internet access (fees apply)


  • Bathrobes
  • Bathtub
  • Hair-dryer
  • Luxury toiletries

Parking A Valet Parking Fee of $59 plus tax per day applies and includes in and out privileges. 
This rate is subject to change at the discretion of the property.
Charges will be added to your bill at the hotel.

  • Valet service (fees apply)


  • Accessible bathroom in some rooms
  • Accessible path of travel
  • ADA compliant rooms
  • Roll-in shower
  • Wheelchair accessible

Please note: Some amenities may not be available in all rooms and some amenities or services incur an additional charge and are subject to change. Please check with the hotel directly.


Check-in: Standard Time is 3pm.

Minimum age required to check in: 18.

Checkout: Standard Time is 12pm.

Children and additional guests: Children ages 17 and under stay free when when sharing parents’ room and using existing bedding (on request).
Cribs are not available.
Extra bed available on request and in king rooms only: $20 (subject to tax) per night for children and adults.
Rates are based on double occupancy.  Extra person charge is $20 per person, per night for the 3rd & 4th adult in the room.
Charges will be added to your bill at the hotel.

Pets: No pets allowed.

Fees: A Facility Fee of $29.00 (+ tax = $33.06) applies; the fee includes:WiFi  and access to the Business Center and Fitness Center.
Charges will be added to your bill at the hotel.

Cancellation: Cancellation policy & booking conditions vary by 'rate plan'. These will be displayed on the payment page after you have searched for your dates and selected a rate.

Have a Question? Contact Travelzoo.

Customer service available Monday - Friday 9am - 6pm GMT + 8.

Rates may vary by date, are subject to availability and are not guaranteed until your purchase is complete.

Enjoyed This
(43 Member Ratings)
Ratings & reviews reflect verified member feedback for Villa Florence over the past 15 months.
3.9 Ambiance
4.6 Location
3.8 Rooms
4.4 Quality of Service
4.0 Value for the Money
Show Reviews
Enjoyed Most
The breakfast was awesome!
Other Comments
Perfect Location!
Ellen Mar 14, 2018 Gilbert, AZ, USA
Enjoyed Most
Food was unexpectedly good! Rooms small but clean
Scott Mar 13, 2018 Centreville, VA, USA
Enjoyed Most
The Struzzo waitstaff and manager were very nice.
Other Comments
Very hard to get to without proper instructions by hotel. It's on a street that specifically says you cannot drive on (it's for trolley cars only) but apparently it is allowed for hotel guests but there's no way to know that. The Valet was not polite. The hotel was INCREDIBLY loud and the windows do not keep noise out. You absolutely need to bring earplugs.
Lyndsay Mar 05, 2018 Sonoma, CA, USA
Enjoyed Most
Proximity to where we wanted to be! Clean and quiet. Bartender very personable.
Anne Feb 26, 2018 Fremont, CA, USA
Enjoyed Most
Location is awesome - easy walk to Union Square, Westfield, Yerba Buena, even walked the 1+ mile to AT&T Park for Fan Fest
Other Comments
Loved everything about this hotel, the only drawback if any is that with older historic buildings, the sound insulation is a little lacking, and you therefore hear a LOT of street noise unless you run the A/C all night and wear earplugs (which we did). Great staff, great accommodations, enjoyed the breakfast buffet too.
Francesca Feb 13, 2018 Novato, CA, USA
Enjoyed Most
The breakfast.
Other Comments
parking really was a pain
lynda Feb 26, 2018 Arroyo Grande, CA, USA
Enjoyed Most
It was 1/2 block to the actual Union Square
Other Comments
Rooms were small but not terribly so
David Feb 13, 2018 Reedley, CA, USA
Enjoyed Most
Great location, clean rooms, spacious room.
Other Comments
When we checked in we realized our room didn't have a dedicated desk area and the front desk employee - Kelvin - immediately found a room that did have one.
Loras Jan 24, 2017 PLANO, TX, USA
Enjoyed Most
Other Comments
Only one elevator was working and it was extremely slow. The wi-fi wasn't working so I wasn't able to do the work I needed. The beds were ok... not all that comfortable. Pillows were small. Looked like there was mold on the bathroom ceiling.
Laura Apr 13, 2017 Los Angeles, CA, USA
Enjoyed Most
Great Location in the heart of the city. I had business at the convention Center which is walking distance from Union Square. Hotel Staff was mostly courteous, pleasant, and professional. Concierge Mgr. texted me during my stay to see if all was well. Clean, Quiet Room.
Other Comments
A few negs: i) Some of the amenities were over-priced. Par for the course in San Francisco, I understand. Parking $60.00/Night (ouch); Bottled Water @ $15.00 ii) Window pane in bathroom didn't close completely causing a small draft. iii) insufficient number of ac power outlets in room
Neal Jan 26, 2017 Las Vegas, NV, USA

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