Golden Tower Hotel & Spa

Member rates available
Travelzoo Staff

Why We Love This Hotel

  • Glitzy boutique hotel, once the home of the noble Strozzi family in the 1400s
  • Five minutes' walk from the Duomo, Uffizi Gallery and Ponte Vecchio
  • There's a well-equipped spa on site and free Wi-Fi


"No expense has been spared at this glitzy glamourpuss", says Condé Nast Johansens about the Golden Tower Hotel. With only 40 rooms, this boutique hotel was once home to the notorious Strozzi family (then the richest family in the city) in the 1400s. Today, it is dotted with restored frescoes and antiques and still feels like an intimate home-away-from-home in the heart of historic Florence.

The hotel is just around the corner from the Strozzi Palace, and a 5-minute walk from the Duomo and the Uffizi Gallery. The designer shops on the Via de' Tornabuoni are just one block away and five minutes’ walk south lies the Ponte Vecchio, the famous shop-covered bridge over the River Arno. To get further afield, there is a bus stop two blocks away and the main train station is a 10-minute walk away.

The hotel may be small, but it isn’t short on amenities. Wi-Fi is free throughout and there’s a small but excellent spa, with a long list of available treatments and a sauna, Jacuzzi and Turkish bath (extra charge applies). There's also a decadent Golden Bar and a small restaurant for Italian classic fare.

The luxurious rooms are a good size and are well soundproofed. Top-floor rooms have exposed beams and the period detailing and historic feel of the Tower Deluxe room is particularly impressive. Guests staying in Deluxe rooms or higher are granted complimentary access to the spa and free soft drinks, beer and snacks from the in-room mini bars, while those in Junior Suites are welcomed with bubbly and strawberries. Some of the suites are more like split-level apartments and offer more space on a mezzanine floor, including a separate living room and a walk-in wardrobe.

Rooms & Rates

Check Rates
Check Rates



  • Infant cots / cribs
  • Bar
  • Newspaper / magazines
  • Extra beds / roll away beds
  • Hot Tub / Jacuzzi
  • Restaurant
  • Sauna / Steam Room
  • No pets allowed


  • 24-hour front desk
  • 24-hour room service
  • 24-hour security
  • Airport transfer (fees apply)
  • Baby-sitting service on request
  • Beauty treatments / massages (fees apply)
  • Bike rental
  • Concierge service
  • Currency exchange / ATM
  • Express check-in / checkout
  • Laundry / dry cleaning
  • Room service (limited hours)
  • Safe in reception (fees apply)

Room amenities

  • Air-conditioning
  • Central heating
  • Coffee / tea-making facilities
  • Mini bar
  • Jacuzzi in some rooms
  • Pay-per-view / movies on demand
  • Safe
  • Sitting area
  • Flatscreen TV


  • Complimentary Wi-Fi throughout the hotel


  • Bathrobes and slippers
  • Bathtub
  • Hair-dryer
  • Separate shower


  • Valet service (fees apply)


  • Accessible meeting room
  • Accessible parking
  • Accessible restaurant
  • Accessible spa
  • Facilities for guests with special needs
  • Wheelchair accessible


Check-in: Standard Time is 3pm.

Minimum age required to check in: 18.

Checkout: Standard Time is 12pm.

Children and additional guests: Children under 12 stay free of charge when sharing parents’ room and using existing bedding (on request). Cot/crib available on request, free of charge for children under 3. Extra bed available on request: 100€ - 300€ per night depending on room type. Charges will be added to your bill on checkout.

Pets: No pets allowed.

Fees: City tax not included: 5€ per person, per night, payable at the hotel.

Have a Question? Contact Travelzoo.

Customer service available Monday - Friday 9am - 6pm GMT + 8.

Rates may vary by date, are subject to availability and are not guaranteed until your purchase is complete.

Please note: Some amenities and services may not be available in all rooms or may incur an additional charge. All prices stated have been verified at the time of publication and may vary at the discretion of the hotel.

Your Recently Viewed Deals

Popular pages

Golden Tower Hotel & Spa