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"No expense has been spared" -- Condé Nast Johansens

Golden Tower Hotel & Spa

Florence, Italy
  • Glitzy boutique hotel, once the home Medieval nobility
  • Five minutes' walk from the Duomo, Uffizi Gallery & Ponte Vecchio
  • There's a well-equipped spa on site & free Wi-Fi
  • Guests receive a free glass of prosecco every evening in the bar

Member rates available


Piazza Strozzi 11/R
Florence, 50123
Italy Map & Directions
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More Room Types

"No expense has been spared at this glitzy glamourpuss", says Condé Nast Johansens about the Golden Tower Hotel. With only 40 rooms, this boutique hotel was once home to the notorious Strozzi family (then the richest family in the city) in the 1400s. Today, it is dotted with restored frescoes and antiques and still feels like an intimate home-away-from-home in the heart of historic Florence.

The hotel is just around the corner from the Strozzi Palace, and a 5-minute walk from the Duomo and the Uffizi Gallery. The designer shops on the Via de' Tornabuoni are just one block away and five minutes' walk south lies the Ponte Vecchio, the famous shop-covered bridge over the River Arno. To get further afield, there is a bus stop two blocks away and the main train station is a 10-minute walk away.

The hotel may be small, but it isn't short on amenities. Wi-Fi is free throughout and there's a small but excellent spa, with a long list of treatments and a sauna, Jacuzzi and Turkish bath (charges apply). There's also a decadent Golden Bar, where guests are treated to a complimentary glass of prosecco every evening (6:30-8pm), and a small restaurant for Italian classic fare.

The luxurious rooms are a good size and are well soundproofed. Top-floor rooms have exposed beams and the period detailing and the historic feel of the Tower Deluxe room is particularly impressive. Guests staying in Deluxe rooms or higher are granted complimentary access to the spa and free soft drinks, beer and snacks from the in-room mini bars, while those in Junior Suites are welcomed with bubbly and strawberries. Some of the suites are more like split-level apartments, with a mezzanine floor, a separate living room and a walk-in wardrobe.

From the press:
  • "No expense has been spared at this glitzy glamourpuss" -- Condé Nast Johansens


  • Infant cots / cribs
  • Bar
  • Newspaper / magazines
  • Extra beds / roll away beds
  • Hot Tub / Jacuzzi
  • Restaurant
  • Sauna / Steam Room
  • No pets allowed


  • 24-hour front desk
  • 24-hour room service
  • 24-hour security
  • Airport transfer (fees apply)
  • Baby-sitting service on request
  • Beauty treatments / massages (fees apply)
  • Bike rental
  • Concierge service
  • Currency exchange / ATM
  • Express check-in / checkout
  • Laundry / dry cleaning
  • Room service (limited hours)
  • Safe in reception (fees apply)

Room amenities

  • Air-conditioning
  • Central heating
  • Coffee / tea-making facilities
  • Mini bar
  • Jacuzzi in some rooms
  • Pay-per-view / movies on demand
  • Safe
  • Sitting area
  • Flatscreen TV


  • Complimentary Wi-Fi throughout


  • Bathrobes and slippers
  • Bathtub
  • Hair-dryer
  • Separate shower


  • Valet service (fees apply)


  • Accessible meeting room
  • Accessible parking
  • Accessible restaurant
  • Accessible spa
  • Facilities for guests with special needs
  • Wheelchair accessible
Please note: Some amenities may not be available in all rooms and some amenities or services incur an additional charge and are subject to change. Please check with the hotel directly.


  • Standard check-in time: 3pm. Minimum age required to check in: 18.


  • Standard checkout time: 12pm.

Children and additional guests

  • Children under 12 stay free of charge when sharing parents’ room and using existing bedding (on request). Cot/crib available on request, free of charge for children under 3. Extra bed available on request: 100€ - 300€ per night depending on room type. Charges will be added to your bill on checkout.


  • No pets allowed.


  • City tax not included: 5€ per person, per night, payable at the hotel.


  • Cancellation policy & booking conditions vary by 'rate plan'. These will be displayed on the payment page after you have searched for your dates and selected a rate.

Getting there

The hotel is 20 minutes by taxi from Florence Airport and 10 minutes on foot from the main train station, Santa Maria Novella.


  • Piazza Strozzi 11/R
  • Florence, 50123
  • Italy

Customer Service

Prefer to book over the phone?

Tel: +44 (0) 20 3564 9000

agents available 24 hours

Questions? Check out our FAQs or give us a call.

Rates may vary by date, are subject to availability and are not guaranteed until your purchase is complete.

You will pay the hotel in the hotel's local currency. The rate displayed (in GBP) is an estimate based on today's currency exchange rate.

It is the responsibility of the hotel chain and/or the individual property to ensure the accuracy of the photos displayed. Travelzoo is not responsible for any inaccuracies in the photos.