Here at Travelzoo, we’re committed to finding the best travel deals in the market and telling you what price you’ll pay. That’s why we’re thrilled to hear that the ASA (Advertising Standards Authority), the UK's independent regulator of advertising across all media, will be extending its remit.
What do they do? In addition to other functions, the ASA monitors print and paid-for online advertising such as banner ads and pay-per-click ads. But as of 1 March, 2011, the ASA will also monitor social media platforms like Facebook and Twitter, plus marketing communications on a company’s or organisation’s own website.
Why is this good news? We’ve always been about clarity. And based on experience, we know this is difficult to police, so we welcome any change that increases truth in advertising. Each week, we scour the web and print media to find the best travel and entertainment deals, and we reject roughly 80% of what we find because we either find them misleading in some way or they don’t meet our strict criteria. Why do we toss them out? Sometimes we simply can’t find the deal that was advertised. Other times the offer has sold out or the price has risen dramatically. Or we find the deal, but upon investigating further, we discover significant hidden costs on top of the price that’s advertised. We also test book each deal over and over again – both before we put it in our newsletter and our website, and after it appears online.
Want to hear more about what we do and why we support the upcoming change in ASA’s remit? Check out what our operations director has to say on the subject in our special podcast.