Carnival Cruise Lines has announced plans to expand its test of "all you can drink" alcohol packages to a fourth ship.
The cruise line is not alone in looking at such an offering. Norwegian Cruise Line is currently testing a similar drinks-inclusive package, while Azamara Club Cruises announced last week it is going all inclusive from 2013.
Carnival’s programme, renamed Cheers!, is now available on Carnival Dream, as well as Carnival Breeze, Carnival Splendour and Carnival Victory. Priced at US$42.95 per person, per day (plus 15% gratuity), it includes unlimited wine by the glass, beer and cocktails worth up to US$10, as well as discounts on wine and champagne bottles.
Although Carnival still calls this a "test", it is believed that more ships are lined up to take part and we can only expect that the programme will be slowly rolled out to the whole fleet.
This move seems to follow a general move towards all inclusive, with holiday brands like First Choice now only offering all-inclusive holidays. ABTA’s “Travel Trends Report 2012” has already pointed out demand from consumers, stating: "Budget-conscious holidaymakers favour the transparency and control all‐inclusive holidays provide over finances."