From the lights that twinkle in festive store windows to the neon that glows in Times Square, New York City dazzles visitors this season with rates at The Milford as low as $99.

The hotel is discounting prices through March as much as 40%, offering the following nightly rates:

• $99 ... Jan. 20-24, 27-31; Feb. 1-7, 18-28
• $119 ... Jan. 6-19, 25-26; Feb. 8
• $139 ... Dec. 16-20, 23-26; March 1-7

All guests stay in this hotel's renovated rooms, which have sleek furnishings, bright colors and a queen bed. As an added bonus, stays in January-February include free daily continental breakfast for two ($28 value). Stays in December and March come with an I Love NY bag of souvenirs.

During the winter, there are great sales at most of the shops on Fifth Avenue, three blocks east of the hotel. Holiday displays sprout a block away in Times Square, and craft markets pop up all over the city.

Note: January-February stays are refundable up until 14 days before arrival. There is a two-night minimum on all Saturdays. Guests use a temporary lobby while the main lobby finishes a renovation.