Sharply dressed men often see London's Jermyn Street in the address of their shirtmaker. It is a road with a reputation for style, which extends from the backs of the tailor shops through the front doors of the 4-star Cavendish London hotel, where current rates have dropped $100.
For $270 per night (£179), visit any time July 19 - Sept. 4, when the city will be at its warmest and sunniest. This price includes all taxes and breakfast for two.
Ranked in the top 5% of all London hotels by TripAdvisor, The Cavendish London is a five-minute walk from Piccadilly Circus and the popular shops of Regent Street. A half-mile stroll in the other direction ends at the gardens and gates of Buckingham Palace. The banks of the Thames aren't much farther away, beneath the sprawling shadows of the London Eye and Big Ben.
Note: Reservations are nonrefundable and require full prepayment at time of booking. Rates will be quoted in British Pounds.