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"Trendy, whimsical interiors" -- Travel + Leisure

Standard LA Downtown

Downtown Los Angeles, Los Angeles
  • The former home of Standard Oil, this hotel is inspired by swanky midcentury design
  • Guestrooms have large windows that open and glassed-in rain showers
  • Dine at 24/7 Restaurant, specializing in organic and local American classics
  • Lively rooftop pool area with DJs, a dance floor and the Biergarten

  • Quality Checked by Travelzoo
  • Best Rate Guaranteed
  • No Booking Fees


550 South Flower at Sixth Street
Los Angeles, CA, 90071
United States Map & Directions
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Once the headquarters of the Standard Oil company, The Standard LA Downtown hotel oozes midcentury charm, from the historic marble lobby to the brightly designed rooms. 

Although the theme borrows from '50s swank, the guestrooms are well-appointed with modern amenities, including free Wi-Fi, down bedding and glassed-in showers. Other notable features include large mirrors and windows that open, 24-hour room service and custom bath amenities.

Dine on-site at the lemon-yellow-drenched 24/7 Restaurant, which specializes in local and organic American fare. At night, the lively rooftop pool area and Biergarten heat up with DJs and a dance floor. A 24-hour fitness center is also available. During the day, get spruced up at Rudy's Barbershop. 

From the Press:
  • "A new era of revitalization for downtown LA took off running with the opening of the downtown Standard hotel" -- Gayot.com
  • "The trendy, whimsical interiors here are fun and don’t take themselves too seriously: both George Jetson and Austin Powers would feel at home" -- Travel + Leisure
  • "The large guest rooms are practical and funky" -- Fodor's


  • Bar
  • Newspaper / magazines
  • Gym / fitness center
  • Outdoor pool
  • Pool bar
  • Restaurant
  • Nightlife / entertainment
  • Pet-friendly
  • 100% smoke-free


  • 24-hour front desk
  • Currency exchange / ATM
  • Hair salon (fees apply)
  • Laundry / dry cleaning
  • Room service (limited hours)
  • Safe in reception (fees apply)
  • Business center

Room amenities

Refrigerator on request, charges may apply.

  • Air-conditioning
  • Central heating
  • Fridge
  • Iron and ironing board
  • Mini bar
  • Pay-per-view / movies on demand
  • Safe
  • DVD / CD player & library
  • Flatscreen TV
  • iPod/iPhone docking station


  • Complimentary Wi-Fi in guest rooms
  • Complimentary Wi-Fi in public areas


  • Bathrobes
  • Hair-dryer
  • Luxury toiletries


  • Valet service (fees apply)


  • Accessible bathroom in some rooms
  • Accessible path of travel
  • Facilities for guests with special needs
  • Roll-in shower
  • Wheelchair accessible
Please note: Some amenities may not be available in all rooms and some amenities or services incur an additional charge and are subject to change. Please check with the hotel directly.


  • Standard check-in time: 3pm. Minimum age required to check in: 21.


  • Standard checkout time: 12pm.

Children and additional guests

  • Two children under 18 stay free of charge when sharing parents’ room and using existing bedding (on request). One older child or adult is charged $30 per night when using existing bedding. Extra bed available on request: $50 per night for one older child or adult. Infant's cot/crib available on request, charges may apply and will be added to your bill on checkout.


  • Dogs allowed on request. Charges may apply and will be added to your bill on checkout.


  • Cancellation policy & booking conditions vary by 'rate plan'. These will be displayed on the payment page after you have searched for your dates and selected a rate.

Getting there

A taxi from LAX will take approximately 30 minutes and cost $50.


  • 550 South Flower at Sixth Street
  • Los Angeles, CA, 90071
  • United States

Customer Service

Prefer to book over the phone?

Tel: 1-877-966-0000

Mon-Fri 9am-9pm ET, Sat-Sun 12pm-8pm ET

Questions? Check out our FAQs or give us a call.

Rates may vary by date, are subject to availability and are not guaranteed until your purchase is complete.

You will pay the hotel in the hotel's local currency. The rate displayed (in CAD) is an estimate based on today's currency exchange rate.

The room rates listed are for double occupancy per room unless otherwise stated and exclude tax recovery charges and service fees.

It is the responsibility of the hotel chain and/or the individual property to ensure the accuracy of the photos displayed. Travelzoo is not responsible for any inaccuracies in the photos.