While the Olympics and royal celebrations drove London hotel rates up over the past few years, the city is prepared to start 2013 on a decidedly discounted step, starting with this sale from Guoman Hotels that's slashing current prices as much as 50%.
The prestigious company's 4- and 5-star hotels are scattered among some of London's most popular neighborhoods. Most dates through April 14 are on sale, dropping as low as the following nightly rates:
Note: Bookings are prepaid and nonrefundable. Be flexible with stay dates in order to find the lowest prices.