So What Does a Travelzoo Deal Expert Do?

2
By
Deal Expert, New York
Share on FacebookPin on PinterestTweet about this on TwitterShare on Google+Email this to someone

When I was planning a trip to Ireland with my mom for my first Travelzoo Experience, a perk in which employees take the same trips our members do, I emailed her a link to the vacation package that I wanted to book. A full day later, she responded and said, “I did research last night, and this is the best price I could find. Let’s book it!”

To which I said, “You know that’s my whole job right?”

I mean, hello:

2016-04-12_1134

OK, it’s a lot more than that.

But at the end of the day being a “Deal Expert” — as my byline proclaims — or a “Producer” — as my business card displays — means that it’s my job to guarantee that any deal with my name on it is truly the best rate anybody is going to pay for that experience, period.

Getting there, however, takes a few steps:

FIRST, some background:

We’re divided into verticals, and that’s how we become “experts.”

Highlighted

The highlighted portion is how we’re organized internally, too!

For example, I started in Local (restaurants, spas, activities), and now work on Hotels. Other producers work exclusively on Cruise, Destinations, Transportation, Entertainment and Vacation content. Watch what it looks like in our offices.

SECOND, we spend A LOT of time researching.

Once we receive a proposal, we research every detail, and that’s how we know it’s a “deal.” And by every detail, I mean every detail:

Research

Ultimately, the evaluation process looks something like this, but with spreadsheets and screenshots and hyperlinks and lots of emails:

Evaluation

If the deal is not the best rate out there, then we won’t publish it. If the deal could be better, then we try to make it better by negotiating with our travel partners.

So, THIRD, we spend a lot of time NEGOTIATING, too.

And this feedback from our publishing team:

2016-04-12_1140

Eventually becomes this headline on our website:

headline

FOURTH, we test book:

Once we finalize the content with our publishing team and travel partner, we’re off to the races. That means editing photos, writing copy, executing contracts, and test booking the deal to make sure it’s easy to get the deal, exactly as we’ve said it is.

test booked

While the deal is live, we continue to test book it, and update the story page as we learn about new blackout dates, price points that have sold out, and other important information.

update

Then, we do it all over again. After all, we’re some of our own best customers.

Share on FacebookPin on PinterestTweet about this on TwitterShare on Google+Email this to someone
Show 0 Comments